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Key people at AddedSport.
AddedSport was founded in 2013 by Aditi Maliwal (Co Founder).
AddedSport is a Singapore-based sports management and educational consultancy that assists Asian student-athletes in securing admissions and athletic recruitment placements at global universities in the United States and United Kingdom. Operating with approximately 15 employees, the firm has successfully placed over 500 student-athletes into collegiate programs and organizes around 20 sports exposure events annually. Backed by angel and institutional investors from China, India, and Singapore, the consultancy connects junior athletes with coaches at prominent institutions and athletic associations, including UC Berkeley, Stanford University, the NCAA, and the NAIA. Originally focused exclusively on athletic recruitment for sports like golf, tennis, and squash, the company has since expanded its fee-for-service business model under the Added Education brand to include general academic counseling and portfolio development. AddedSport was founded in 2013 by Akshay Maliwal and Aditi Maliwal.
Key people at AddedSport.
AddedSport was founded in 2013 by Aditi Maliwal (Co Founder).
AddedEducation (formerly AddedSport) is a Singapore-headquartered sports and education management firm founded in 2014, specializing in U.S., UK, Canada, and Australia/New Zealand college admissions, athletic recruitment, player development, event management, and athlete representation across Asia, including China, Hong Kong, India, Indonesia, Malaysia, and the Philippines.[1][2][6] With 11-50 employees and a network of local experts in 10 countries, the company serves student-athletes and talented students by facilitating university placements, particularly in U.S. college athletics, while emphasizing holistic development through sports and education to build work ethic, character, and resilience.[1][2] Its rebranding from AddedSport reflects an expanded focus on broader academic pathways beyond athletics.[1]
AddedEducation originated as AddedSport in 2014, founded by twins Akshay and Aditi Maliwal, who leveraged their personal success in being recruited to Stanford University and UC Berkeley, respectively.[6] The idea emerged from their experiences in sports recruitment, aiming to transform Asia's sports and education landscape by bridging Asian talent with global opportunities in college athletics and university admissions.[1][2][6] Early traction built on their proven track record, evolving the firm from a sports management specialist—focusing on U.S. college athletics recruitment, university placement, and sports events—into AddedEducation, incorporating comprehensive admissions consulting for non-athletes and resources like teacher connections.[1][3][6]
While not a tech company, AddedEducation rides the global trend of edtech and sports tech convergence, enabling Asian students to access elite Western universities amid rising demand for international higher education and athletic scholarships in a post-pandemic world favoring hybrid talent development.[1][2][6] Timing aligns with Asia's booming youth sports participation and parental investment in overseas education, fueled by market forces like expanding middle classes in India, China, and Southeast Asia, and U.S. colleges' need for diverse international recruits.[3][4][5] The firm influences the ecosystem by professionalizing recruitment pipelines, fostering cross-cultural athlete mobility, and promoting sports as a vehicle for academic equity, potentially scaling with digital tools for virtual showcases and AI-driven profile matching.[6]
AddedEducation is poised to capitalize on Asia's education export boom by deepening tech integrations like AI recruitment analytics and virtual reality athlete evaluations, while expanding non-athletic admissions to capture broader student markets. Trends such as esports integration, sustainable sports events, and hybrid learning models will shape its trajectory, potentially evolving its influence from regional recruiter to pan-Asian edtech leader in talent mobility. This positions it to empower more "well-rounded individuals" through sports and education, fulfilling its foundational mission amid intensifying global competition.[1][2][6]
