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ZOZI develops comprehensive web-based software for booking, payments, and customer management, primarily serving businesses in the tour, activity, and event sectors. This platform provides an integrated solution for operators to streamline their back-office operations and manage customer interactions. The company also maintained an online marketplace that curated adventure-focused experiences, travel packages, and related gear, complemented by its SaaS offering, ZOZI Advance.
The company was founded in 2007 by TJ Sassani and Daniel Gruneberg. Sassani’s personal decision in 2006 to depart from his corporate career is cited as a foundational impetus for the venture. Their combined insight aimed to address inefficiencies within the experience and activity booking industry through technological solutions.
ZOZI’s product is utilized by tour and activity businesses globally, enabling them to enhance their operational efficiency and reach a broader customer base. The company’s long-term vision centers on providing top-tier online booking software, intending to inspire individuals to engage with the world through unique experiences and activities. It positions itself as a critical link between the travel industry and the evolving digital landscape.
ZOZI has raised $51.0M across 5 funding rounds.
ZOZI has raised $51.0M in total across 5 funding rounds.
ZOZI has raised $51.0M across 5 funding rounds. Most recently, it raised $30.0M Series C in June 2015.
ZOZI has raised $51.0M in total across 5 funding rounds.
ZOZI's investors include Priztker/Vlock Family Office, ACME Capital, Alpaca VC, Bonfire Ventures, Fifth Wall, Great Oaks Venture Capital, Kleiner Perkins, LaunchPad, MediaLink, The General Partnership, Anthony Saleh, Shervin Pishevar.
ZOZI is a technology company providing online booking software and an experiences marketplace for tour, activity, rental, and event businesses worldwide, primarily in the US.[1][2] Its flagship product, ZOZI Advance, is a SaaS platform for managing reservations, payments, inventory, and customer communications via web and mobile apps (iOS/Android), serving thousands of small-to-medium operators in nearly 90 countries; it also operates ZOZI.com as a consumer marketplace where five million users have booked nearly $1 billion in activities.[1][2] ZOZI solves fragmented booking and management challenges for operators while enabling consumers to discover local and global experiences, generating revenue through subscriptions (from $39/month), 10% marketplace commissions, and direct tour sales—estimated at up to $117 million annually—with strong growth via a pivot to low-cost local offerings building toward premium trips.[1][2]
Founded amid challenges in the adventure travel space, ZOZI emerged when its leader, Sassani, struggled to attract customers despite a large catalog of trips and activities.[1] This led to a pivotal business model shift toward low-cost, local experiences to build reputation and serve as gateways to higher-end products, alongside developing its SaaS reservation software.[1] Headquartered in San Francisco with an office in Vancouver, Canada, the company attracted high-profile investors like Virgin Group founder Sir Richard Branson and Pritzker Vlock Ventures, fueling expansion from a marketplace focus to a dual consumer-business model.[2] Early traction came from emphasizing US traffic (the principal market) and global reach, humanizing its mission to "inspire people to Get Out There™" through tech-enabled discovery.[1][2]
ZOZI rides the experience economy trend, where post-pandemic demand for local adventures, outdoor activities, and personalized travel surges via digital platforms.[1][2] Timing aligns with mobile-first booking shifts and SaaS adoption in fragmented leisure sectors, where operators lack integrated tools amid rising e-commerce expectations.[1] Market forces like tourism recovery, remote work enabling "bleisure" trips, and investor interest (e.g., Branson) favor its model, influencing the ecosystem by empowering 1,000s of SMBs with enterprise-grade software to compete globally and scale via data-driven inventory management.[1][2] It bridges B2B efficiency with B2C discovery, accelerating digitization in a $200B+ activities market.
ZOZI's hybrid SaaS-marketplace positions it for continued momentum as AI-enhanced personalization and embedded payments evolve booking tech.[1][2] Next steps likely include deeper integrations (e.g., VR previews, loyalty AI) and expansion into emerging markets, leveraging its $117M revenue base and investor backing to hit unicorn potential amid experiential travel booms.[1][2] Trends like sustainable localism and Web3 loyalty programs will shape its path, potentially amplifying influence by consolidating smaller operators—echoing its origin pivot from catalog struggles to global leader in getting people "Out There."[1][2]
