Zag

Zag Group operates as a specialized media and communications agency, focusing its expertise across the mobility, technology, and sport sectors. The company builds comprehensive integrated campaigns designed to foster sustainable growth and social impact for its diverse clientele. A key offering includes Zag Daily, an industry-leading content platform that provides news and insights on the global business of sustainable mobility, complementing their strategic communication services.

Marc Cutler and Richard Woods established Zag Group in 2021, founding the company on the insight that making a significant, positive shift in direction – to 'zag' – is crucial for progress. This foundational philosophy underpins their cause-driven approach, aiming to empower brands and businesses to achieve meaningful change through bold storytelling and strategic communication. Their pedigree reflects a commitment to purpose-led initiatives within dynamic industries.

Zag Group serves a broad customer base, ranging from emerging pre-seed startups to well-established industry leaders, all united by a core commitment to purpose and impact. The company’s vision is to be the premier partner for organizations seeking to drive sustainable growth, create social impact, and effect meaningful change. They look forward to shaping future narratives in vital, evolving industries.