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§ Private Profile · Mountain View, CA, USA
YouEye is a technology company.
YouEye has raised $3.0M across 1 funding round.
Key people at YouEye.
YouEye has raised $3.0M in total across 1 funding round.
YouEye develops a comprehensive SaaS platform for experience analytics, enabling brands to conduct agile user research and measure user experience effectively. The company's core offering provides an online user testing service featuring webcam-powered eye tracking and emotion recognition technologies. This approach allows for sophisticated analysis of qualitative data, combining machine learning algorithms with expert human analysts to interpret unstructured user feedback and behavior.
The company was founded in 2011 by Derek Carter and Kyle Henderson, initially setting up operations in Mountain View, California. Their founding insight centered on democratizing user research by leveraging prevalent webcam technology to provide deep behavioral insights beyond traditional methods. This allowed businesses to conduct more efficient and nuanced usability testing.
YouEye serves brands and organizations seeking to understand and improve their digital products through real user feedback. Its platform is designed for companies that require rapid usability testing and a robust way to measure overall user experience. The company's vision centers on providing an all-in-one solution that delivers authentic user insights, helping clients make data-driven decisions to enhance their offerings.
Key people at YouEye.
YouEye was a technology company founded in 2011 in Mountain View, CA, specializing in qualitative UX research and analytics, particularly advanced panel recruitment for high-quality user testing[1][3]. It operated a prescriptive analytics platform to enhance brand impact, e-commerce conversions, and digital user experiences through scalable user studies and tools for remote usability testing[3][4][5]. Acquired by UserZoom (now part of UserTesting), YouEye's capabilities were integrated into an all-in-one UX research platform, combining quantitative scalability with agile qualitative insights for faster design decisions and customer-centric product improvements[1][2].
YouEye served UX researchers, product teams, and companies like Smartsheet, solving the challenge of obtaining reliable, rapid qualitative feedback via crowdsourced panels with rigorous quality assurance[1]. Its growth momentum included strategic partnerships (e.g., with GfK) and key hires in big data analytics before the acquisition, positioning it as an innovator in remote UX testing[1][5].
YouEye was founded in 2011 in Mountain View, California, with a focus on creating superior services and tools for digital user experience improvement[3]. Led by CEO Malcolm Stewart, the company emerged as a specialist in qualitative analytics, emphasizing high-quality panel recruitment for user studies at scale[1][5]. Early traction built through innovations in prescriptive analytics for brand and e-commerce performance, bolstered by partnerships like the one with global market research firm GfK to transform customer insights[5]. Pivotal hires, such as big data analytics veterans John Ruiz as VP of Engineering and Richard Clayton as Principal Software Architect, accelerated its prescriptive analytics development[5]. The company's trajectory culminated in its acquisition by UserZoom, enhancing its reach within a leading UX research ecosystem[1].
YouEye rode the wave of agile UX research and remote usability testing, critical as digital product development accelerated in the 2010s with mobile and web proliferation[1]. Its timing aligned with the shift toward data-driven, customer-centric design, where quick qualitative feedback addressed gaps in traditional lab-based testing amid rising e-commerce and app demands[1][4]. Market forces like the explosion of big data analytics and crowdsourcing favored YouEye's high-quality panel model, influencing the ecosystem by partnering with giants like GfK and integrating into UserZoom to empower faster iterations for enterprises[1][5]. This elevated standards for UX tools, making sophisticated insights accessible and scalable across industries.
Post-acquisition, YouEye's technology endures within UserTesting's platform, likely evolving with AI-driven UX analytics and expanded panel ecosystems to meet demands for real-time, predictive user insights[1][2]. Trends like multimodal testing (e.g., AR/VR interfaces) and privacy-focused data will shape its legacy, amplifying UserTesting's dominance in experience optimization. Its influence may grow through deeper enterprise adoption, solidifying a foundation for next-gen tools that blend qualitative depth with quantitative speed—echoing its origins as a qualitative analytics pioneer now fueling broader UX innovation.
YouEye has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in May 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 7, 2013 | $3M Seed | Beth McClendon, Bobby Yazdani | Brian Mcclendon, DR. Eslambolchi Hossein (applied Physics) | Announced |
YouEye has raised $3.0M in total across 1 funding round.
YouEye's investors include Beth McClendon, Bobby Yazdani, Brian McClendon, Dr. Eslambolchi Hossein (Applied Physics).
