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§ Private Profile · Giv'atayim, Israel
WSC Sports is a technology company.
WSC Sports offers an AI-driven platform that automates the creation and distribution of personalized sports video content, primarily short-form highlights, for media rights holders. The technology leverages machine learning to identify and clip plays in real-time, significantly reducing manual editing effort and dramatically multiplying content output. This enables the delivery of tailored video experiences at scale, alongside advanced asset optimization and continuous innovation through features like In-App Stories and a Discovery Network.
The company was founded in 2011 by university friends Shmulik Yoffe, Hy Gal, Daniel Shichman, and Aviv Arnon. Their initial insight stemmed from applying artificial intelligence to generate content, beginning with technology developed as a scouting tool to help coaches prepare for games and identify emerging talent. This foundational approach evolved into a broader solution for automated content generation in sports.
WSC Sports serves a clientele of top-tier leagues, broadcasters, and streaming platforms. Its mission is to empower these sports media rights holders to efficiently create and distribute automated, personalized video content, thereby enhancing fan engagement and maximizing the value of their media assets. The company envisions itself as the leading technological force shaping the future of sports media, where every fan consistently receives content uniquely tailored to their preferences across all devices.
WSC Sports has raised $136.0M across 4 funding rounds.
WSC Sports has raised $136.0M in total across 4 funding rounds.
WSC Sports has raised $136.0M across 4 funding rounds. Most recently, it raised $100.0M Series D in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 16, 2022 | $100M Series D | ION Crossover Partners | DAN Gilbert, Intel Capital, O.G. Tech | Announced |
| Aug 8, 2019 | $23M Series C | Eyal Ofer | 2B Angels, DAN Gilbert, Elysian Park Ventures, Go4it Capital, HBSE Ventures, IAngels, Intel Capital, ISF, Maor Investments, NTT DOCOMO Ventures, Wise Ventures | Announced |
| Sep 8, 2016 | $12M Series B | Wendell Brooks | DAN Gilbert | Announced |
| Dec 1, 2012 | $1M Seed | — | TAU Ventures | Announced |
WSC Sports is an Israel-based technology company that builds an AI-powered platform for automating the creation, management, distribution, and monetization of sports highlights and personalized video content. It serves over 550 teams, leagues, and broadcasters worldwide—including the NBA, ESPN, and YouTube TV—solving the challenge of producing vast amounts of customized, real-time clips at scale without manual editing, which boosts fan engagement and operational efficiency.[1][2][3][5][7] The platform analyzes live broadcasts using machine learning to detect key moments, generate tailored videos for every platform, and enable seamless multi-channel publishing, with recent growth including support for 20+ sports, 138,000 livestreams analyzed, and 4 million highlights produced in a single year.[2][4][8]
Founded in 2011 and headquartered in Givatayim near Tel Aviv, Israel, WSC Sports emerged from the vision of co-founder and CEO Daniel Shichman and his team to revolutionize sports content production through AI.[3][6] The idea stemmed from recognizing the inefficiency of manual highlight creation in live sports broadcasting, leading to a cloud-based platform that ingests standard fan streams and processes them in real-time across multiple analytical layers.[1][6] Early traction built through partnerships with major rights holders, culminating in a Tech Emmy® award in April 2023 for AI-ML curation, and $149 million in venture funding to fuel global expansion, including a new 9,500 sq ft NYC office in 2023 to support its 400+ workforce.[2][3]
WSC Sports rides the wave of AI-driven sports media digitization, accelerated by post-pandemic remote viewing and Gen Z's demand for short-form, personalized content on OTT platforms, social media, and NFTs.[3][6] Timing aligns with exploding data from livestreams—61 million actions detected recently—enabling rights holders to monetize archives and tap new revenue from fan engagement amid evolving consumption habits.[2][3][5] Market forces like automation needs for cost reduction and speed favor its model, influencing the ecosystem by powering highlights for icons like Messi and Mahomes, partnering with all major leagues, and pushing boundaries in fan experiences while maintaining startup agility at scale.[2][6]
WSC Sports is poised to dominate AI sports content with expansions into hyper-personalization (e.g., individual-level highlights) and unified platforms that blend creation with monetization tools. Trends like real-time collaboration, mobile-first distribution, and deeper sponsor integrations will shape its path, potentially unlocking revenue from emerging formats amid global sports media growth. Its influence will evolve from highlight pioneer to essential infrastructure for fan ecosystems, sustaining momentum through client wins and innovation—cementing its role at the forefront of how fans connect with sports worldwide.[5][6][7]
WSC Sports has raised $136.0M in total across 4 funding rounds.
WSC Sports's investors include ION Crossover Partners, Dan Gilbert, Intel Capital, O.G. Tech, Eyal Ofer, 2B Angels, Elysian Park Ventures, Go4it Capital, HBSE Ventures, iAngels, ISF, Maor Investments.