Workiz is a San Diego-based field service management (FSM) software company that provides an all-in-one AI-powered platform for home and field service businesses, including HVAC, plumbing, electricians, locksmiths, garage doors, IT services, junk removal, and appliance repair. It builds tools for scheduling, dispatching, invoicing, payments, communications, inventory tracking, and AI-driven automation to streamline operations, capture leads, and drive revenue growth for over 120,000 professionals.[1][2][3][4] The platform solves inefficiencies in repetitive tasks like manual scheduling and customer follow-ups, enabling service pros to focus on growth; recent recognition on the 2025 Deloitte Technology Fast 500 highlights its rapid expansion through product innovation like the AI Genius suite.[3][4]
Workiz was founded in 2015 in San Diego, California, by a group of locksmith professionals who grew frustrated with the lack of tailored software for their expanding business amid time-wasting manual tasks.[1] These surfing locksmiths, who balanced daytime rescues from lockouts with business operations, built their own "field service digital headquarters" to address these pain points, evolving it into the #1 FSM platform with AI leadership.[1][3] Early traction stemmed from real-world needs, leading to tools designed by pros for pros; pivotal growth came from innovations like AI call insights and Genius Scheduling, culminating in Deloitte's 2025 Fast 500 ranking under CEO Didi Azaria.[1][3]
Workiz stands out in the crowded FSM market through its field-proven, intuitive design and AI integrations tailored for non-tech-savvy service teams:
Workiz rides the AI transformation wave in field services, capitalizing on post-pandemic demand for remote operations, labor shortages, and digitization of $500B+ North American home services market where small businesses (90% of pros) struggle with outdated tools.[3][4] Timing is ideal amid rising AI adoption—its 24/7 intelligent platform automates what legacy FSMs can't, like real-time insights from calls and predictive dispatching, amid market forces like e-commerce integrations and recurring revenue models.[2][3] It influences the ecosystem by empowering SMBs to compete with enterprises, fostering efficiency in fragmented trades (e.g., IT/plumbing), and setting AI standards that could expand to adjacent sectors like logistics.[1][5]
Workiz is poised for continued hypergrowth, leveraging its Deloitte momentum to deepen AI (e.g., expanding Genius suite for predictive analytics) and integrations amid booming demand for FSM amid labor crunches and economic recovery. Trends like AI ubiquity in SMB tools and service economy digitization will propel it, potentially doubling users via international push or acquisitions in payments/reputation tech. Its pro-built ethos ensures sticky adoption, evolving from FSM leader to full business OS—turning service hustlers into scalable empires, full circle from those San Diego locksmith origins.[1][3]
Workiz has raised $60.0M in total across 4 funding rounds.
Workiz's investors include 11.2 Capital, Bloomberg Beta, Brighton Park Capital, Cervin Ventures, Chemistry VC, Felicis Ventures, Heavybit, Insight Partners, Lead Edge Capital, Magenta Venture Partners, StageOne Ventures, Tau Ventures.
Workiz has raised $60.0M across 4 funding rounds. Most recently, it raised $40.0M Series C in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $40.0M Series C | 11.2 Capital, Bloomberg Beta, Brighton Park Capital, Cervin Ventures, Chemistry VC, Felicis Ventures, Heavybit, Insight Partners, Lead Edge Capital, Magenta Venture Partners, StageOne Ventures, Tau Ventures, Threshold Ventures, Thylacine Capital, Uncork Capital, Vertex Ventures, Erik Eccles, kobi marenko, Moshe Lichtman, Ziv Kop | |
| Feb 1, 2021 | $13.0M Series B | Brighton Park Capital, Magenta Venture Partners, StageOne Ventures, Tau Ventures, Thylacine Capital, kobi marenko, Moshe Lichtman, Ziv Kop | |
| Oct 1, 2019 | $5.0M Series A | Brighton Park Capital, Magenta Venture Partners, StageOne Ventures, Tau Ventures, Thylacine Capital, kobi marenko, Moshe Lichtman, Ziv Kop | |
| Oct 1, 2018 | $2.0M Seed | Brighton Park Capital, StageOne Ventures, Tau Ventures, Thylacine Capital, kobi marenko, Moshe Lichtman, Ziv Kop |
