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WiserAdvisor operates a platform that connects consumers with pre-screened financial advisors. Functioning as an independent matching system, it presents individuals with vetted advisor options tailored to their financial situation, goals, and preferences. The service efficiently matches qualified financial professionals with investors, streamlining the process of finding suitable financial guidance.
Established in 1998, WiserAdvisor was founded on the principle of ensuring a quality fit for both individuals seeking advice and the financial professionals providing it. The core insight centered on empowering consumers with fundamental financial knowledge while offering a tool to connect them with qualified advisors. The specific founders are not publicly detailed.
The platform serves individuals seeking financial planning, investment, and retirement guidance, alongside financial advisors aiming to expand their client base. WiserAdvisor’s vision involves continually enhancing its matching process, ensuring consumers easily access appropriate financial expertise. It aims to remain a leading independent network, facilitating beneficial relationships within the financial advisory landscape.
Wiser Financial Advisors has 4 tracked investments across 2 companies. The latest tracked deal is $6.0M Other Equity in Sonarworks in July 2021.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jul 14, 2021 | Sonarworks | $6.0M Other Equity | Aleksandr A. | Cesar Lamschtein, Victor YUN, Kristjan Laanemaa, Proks Capital, Smart Growth VC, Taavi Lepmets |
| Jul 1, 2021 | Sonarworks | $6.0M Series U | Almaz Capital | Trind Ventures, Cesar Lamschtein, Karma Ventures, Proks Capital, Smart Growth VC, Victor YUN |
| Jan 7, 2014 | VitalFields | $680K Other Equity | SmartCap | Ahti Heinla, Andres Kull, Arvi Tavast, TMT Investments |
| Nov 14, 2012 | VitalFields | $320K Seed | SmartCap | Arvi Tavasti Valduse |