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§ Private Profile · Chicago, IL, USA
Wise Apple is a technology company.
Wise Apple delivered pre-packed, customizable school lunches, aiming to ease parental burdens. The company employed a modular packaging system with sealed trays, allowing selection of nutritionally balanced components. This provided ready-to-eat meals with extended shelf life, simplifying children's daily lunch preparation.
Rebecca Sholiton and Nathan Cooper co-founded Wise Apple in 2016. The founding insight emerged from a pilot program, revealing significant market demand for convenient, healthy lunch solutions. Cooper leveraged experience from scaling national food operations, guiding its expansion strategy.
Wise Apple primarily served dual-income families with multiple children and picky eaters, seeking practical, appealing meal options. The company aimed to eliminate daily school lunch packing stress through flexible, portable meals. Its vision was to expand this convenient, family-centric solution across a broader market.
Wise Apple has raised $7.0M across 2 funding rounds.
Wise Apple has raised $7.0M in total across 2 funding rounds.
Wise Apple appears to be a conflation of two distinct entities: Wise (formerly TransferWise), a fintech company specializing in international money transfers, and Apple Inc., a major technology company known for consumer electronics and software. Since your query refers to "Wise Apple" as a technology company, I will clarify and provide a detailed overview of Wise as a technology company, distinct from Apple Inc.
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Wise is a technology company that builds a multi-currency financial platform designed to make international money transfers cheap, fair, and simple. It serves millions of individuals and businesses worldwide by providing a transparent, low-cost alternative to traditional banks for sending, receiving, and spending money across borders. Wise’s core product is its multi-currency account, which allows users to hold and convert money in over 50 currencies at the real mid-market exchange rate, avoiding hidden fees common in international banking.
Wise solves the problem of expensive and slow cross-border payments by leveraging technology to offer fast, transparent, and cost-effective currency exchange and transfers. The company has shown strong growth momentum by expanding its product suite beyond transfers to include multi-currency accounts, debit cards, and business accounts, partnering with banks and fintechs globally to enhance international banking experiences.
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Wise was founded in 2011 by two Estonian friends, Taavet Hinrikus and Kristo Käärmann. Taavet was the first employee at Skype and was living in London, paid in euros, while Kristo worked at Deloitte and was paid in pounds but had a mortgage in euros. Frustrated by the high fees and poor exchange rates charged by banks for moving money internationally, they collaborated to create a better solution. This led to the launch of TransferWise, which later rebranded as Wise to reflect its broader financial services beyond transfers.
Early traction came from word-of-mouth and the clear value proposition of saving money on international transfers, quickly attracting millions of users and leading to partnerships with major financial institutions. Wise has evolved from a simple transfer service to a comprehensive multi-currency platform.
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Wise rides the global trend of digital transformation in financial services, particularly the demand for borderless, real-time, and low-cost international payments. The rise of remote work, global freelancing, and international e-commerce has increased the need for efficient cross-border money movement. Wise’s timing is ideal as consumers and businesses seek alternatives to traditional banks, which often impose high fees and slow processing times.
Market forces such as globalization, fintech innovation, and regulatory openness to digital financial services favor Wise’s growth. By democratizing access to fair currency exchange and international banking, Wise influences the broader ecosystem by pushing incumbents to improve transparency and customer experience.
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Wise is poised to continue expanding its product offerings, potentially integrating more financial services like lending or savings, and deepening its partnerships with banks and fintechs. Trends shaping its journey include increasing globalization, digital nomadism, and the rise of embedded finance.
As Wise evolves, its influence may grow beyond money transfers to become a central platform for global personal and business finance, further challenging traditional banking models. Its mission of "money without borders" aligns with a future where financial services are seamless, transparent, and accessible worldwide.
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This overview focuses on Wise as a technology company distinct from Apple Inc., which is a separate multinational technology giant known for consumer electronics and software. If you intended to inquire about Apple Inc. or a different entity, please clarify.
Wise Apple has raised $7.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in August 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2017 | $4M Seed | Levy Family Partners, Sonia Nagar | Barrel Ventures, Chicago Ventures, FJ Labs, Montage Ventures, Jeff Richards, The Community Fund, Vitalize Venture Group, BoxGroup, Greycroft, IrishAngels | Announced |
| Jan 1, 2017 | $3M Seed | — | Acrew Capital, Amino Capital, Cathay Innovation, Chicago Ventures, Clocktower Technology Ventures, DST Global, Forerunner Ventures, Homebrew, Inspired Capital, Menlo Ventures, Motivate Ventures, Outcast Ventures, PivotNorth Capital, Vitalize Venture Group, Kevin Colas, SUE XU, Zander Lurie | Announced |
Wise Apple has raised $7.0M in total across 2 funding rounds.
Wise Apple's investors include Levy Family Partners, Sonia Nagar, Barrel Ventures, Chicago Ventures, FJ Labs, Montage Ventures, Jeff Richards, The Community Fund, Vitalize Venture Group, BoxGroup, Greycroft, IrishAngels.