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§ Private Profile · 401 2nd Avenue South, Seattle, WA
Wicket Labs is a technology company.
Wicket Labs provides an audience insights platform designed to empower media companies, particularly video publishers, with actionable data. The platform aggregates and analyzes complex audience behavior, content performance, and subscriber engagement metrics, enabling clients to make informed decisions. Its core capabilities center on delivering comprehensive analytics that support strategic content optimization and enhanced monetization efforts, effectively functioning as an outsourced big-data department for its users.
The company was co-founded in 2016 by Marty Roberts and Ian Blaine, who previously worked together at thePlatform, a video management company. Their collective experience revealed a significant market need for media organizations to better understand their audiences and content efficacy in a rapidly evolving digital landscape. This insight drove the creation of a specialized analytics tool to level the playing field for these companies.
Wicket Labs primarily serves media enterprises, including online video providers and broadcasters, aiming to transform raw viewership data into strategic intelligence. The company’s long-term vision was to equip its customers with the necessary tools to navigate the complexities of audience engagement, fostering data-driven strategies that extend audience lifetime value and sustain growth within the competitive digital media ecosystem.
Wicket Labs has raised $9.8M across 4 funding rounds.
Wicket Labs has raised $9.8M in total across 4 funding rounds.
Wicket Labs has raised $9.8M across 4 funding rounds. Most recently, it raised $2.0M Series U in March 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2020 | $2M Series U | — | Alpha Edison, Flybridge Capital Partners, Great Wave Ventures, Madrona Venture Group, The Community Fund, WestRiver Group, Alina Tioupikova, Blake Mycoskie, Ravi Grover, Sergio Marrero | Announced |
| Jul 12, 2018 | $2.8M Venture Round | Anthony Bontrager | Divergent Ventures, Madrona Venture Group | Announced |
| Jul 1, 2018 | $3M Seed | — | Alpha Edison, Flybridge Capital Partners, Great Wave Ventures, Madrona Venture Group, The Community Fund, WestRiver Group, Alina Tioupikova, Blake Mycoskie, Ravi Grover, Sergio Marrero | Announced |
| Jun 6, 2017 | $2M Seed | — | — | Announced |
Wicket Labs has raised $9.8M in total across 4 funding rounds.
Wicket Labs's investors include Alpha Edison, Flybridge Capital Partners, Great Wave Ventures, Madrona Ventures, The Community Fund, WestRiver Group, Alina Tioupikova, Blake Mycoskie, Ravi Grover, Sergio Marrero, Anthony Bontrager, Divergent Ventures.
Wicket Labs developed a video analytics and audience insights platform that provides media companies with data on customer conversion, engagement, likelihood to churn, and overall audience lifetime value across traditional and over-the-top (OTT) channels.[1][2][3] It served media and entertainment firms by bridging siloed data through tools like the Wicket Scorecard and CHI score, enabling data-driven decisions to boost engagement and retention.[2][3] The platform addressed the challenge of fragmented video data in a shifting TV landscape, helping companies measure video performance and subscriber insights; founded in 2016 in Seattle, it raised $7.07M before being acquired by Brightcove in February 2022, integrating its capabilities into Brightcove's video platform.[1]
Wicket Labs was founded in 2016 by Seattle technology veterans Marty Roberts (Co-founder and CEO), Eric Knutson, and Ian Blaine, who brought expertise from cloud computing and online video markets.[1][3] The idea emerged from recognizing that data would determine winners in television's future, as media companies sought better ways to reach audiences, improve decisions, and grow lifetime value amid siloed data challenges.[2][3] Early traction built on their "big-data department for media companies" vision, leading to $7.07M in funding and culminating in the 2022 acquisition by Brightcove, where Roberts highlighted the integration of Wicket's insights with Brightcove's analytics.[1]
Wicket Labs rode the surge in video streaming and data analytics for media, where OTT platforms disrupted traditional TV, demanding unified audience insights amid cord-cutting trends.[1][2] Timing was ideal in the mid-2010s, as media firms grappled with fragmented data from linear and digital channels, fueling demand for tools like Wicket's to optimize content and retention.[3] Market forces like rising subscriber churn and personalized video favored its analytics, influencing the ecosystem by accelerating data-driven strategies—its Brightcove acquisition amplified this, embedding advanced insights into enterprise video platforms for broader industry adoption.[1]
Post-2022 acquisition, Wicket Labs' technology now powers Brightcove's enhanced analytics, likely expanding via Brightcove's global reach to more media clients seeking AI-augmented video insights.[1] Trends like generative AI for content personalization and real-time churn prediction will shape its legacy, evolving influence toward integrated, predictive platforms in a consolidating video market. This positions it as a foundational player in data-empowered media, tying back to its origins in solving siloed data for audience growth.[1][2]