Whist has raised $3.8M in total across 2 funding rounds.
Whist's investors include 20VC, 500 Global, Alumni Ventures, Chloe Sladden, Basis Set Ventures, Battery Ventures, Daffy, FirstMark Capital, Moxxie Ventures, NEO, NextView Ventures, Pear VC.
Whist appears to refer to multiple technology-related entities, but based on your query and available information, the most relevant match is Whistle Labs, Inc., a pet-technology company known for its GPS pet trackers and activity monitors. There is also a Canadian stealth startup named Whistle Technologies focused on AI-driven unified communications, and a separate company called Whistic specializing in third-party risk management software. Since your query is about Whist as a technology company, I will focus on Whistle Labs, Inc., the most established tech company named Whistle.
---
Whistle Labs, Inc. was a San Francisco-based pet-technology company that developed wearable GPS and activity monitoring devices for pets, primarily dogs. Their flagship product, often described as a "Fitbit for dogs," tracked pets' location, exercise duration, intensity, and behavioral changes, delivering data via smartphone apps and Wi-Fi. The company served pet owners and veterinary researchers by providing insights into pet health and safety, addressing problems like lost pets and monitoring pet activity to detect health issues early. Whistle experienced significant growth, distributing over 100,000 devices by 2015 and securing major retail partnerships such as with PetSmart[1].
---
Founded in the early 2010s, Whistle released its first activity monitor product in 2013. The idea emerged from the growing trend of wearable fitness trackers for humans, adapted to pets to help owners monitor their animals' health and whereabouts. The company quickly gained traction through venture funding rounds ($10 million Series A, $15 million Series B) and strategic partnerships. A pivotal moment was the acquisition of Tagg in 2015, a competitor with valuable location-tracking technology, which helped Whistle enhance its product capabilities and intellectual property. Whistle was acquired by Mars Petcare in 2016, operating under their umbrella until 2025, when it was acquired by Tractive and subsequently discontinued[1].
---
---
Whistle rode the wave of the Internet of Things (IoT) and wearable technology trends, applying them to the pet care market. The timing was favorable due to rising pet ownership, increased spending on pet health, and consumer interest in connected devices. Whistle contributed to the broader ecosystem by pioneering pet-focused wearables that combined health monitoring with GPS tracking, influencing subsequent innovations in pet tech and IoT applications for animals. Their integration of IoT networks and acquisition of complementary tech (Tagg) positioned them as a leader in pet wearables[1].
---
Although Whistle as a brand and product line was discontinued after its 2025 acquisition by Tractive, its legacy in pet wearable technology remains significant. The future of pet tech will likely build on Whistle’s innovations, focusing on deeper health analytics, AI-driven behavior insights, and seamless integration with broader smart home and veterinary ecosystems. The pet tech market is expected to grow, driven by trends in IoT, AI, and personalized pet care, where Whistle’s pioneering work set important foundations[1].
---
If you were referring to the Canadian AI-driven unified communications startup or the third-party risk management company Whistic, please specify, and I can provide a tailored overview for those entities.
Whist has raised $3.8M across 2 funding rounds. Most recently, it raised $3.0M Seed in November 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2020 | $3.0M Seed | 20VC, 500 Global, Alumni Ventures, Chloe Sladden, Basis Set Ventures, Battery Ventures, Daffy, FirstMark Capital, Moxxie Ventures, NEO, NextView Ventures, Pear VC, Redpoint Ventures, Red Sea Ventures, Red Swan Ventures, Ribbit Capital, Scribble Ventures, Slow Ventures, Stellation Capital, Underscore VC, Adam D'Angelo, David Marcus, Greg Brockman, Javier Olivan, Jeff Arnold, Julie Zhuo, Mike Krieger | |
| Apr 1, 2020 | $770K Seed | 01 Advisors, 75 & Sunny, Acrew Capital, AllerFund, Altimeter Capital, Alumni Ventures, Basis Set Ventures, Battery Ventures, B Capital Group, Bessemer Venture Partners, Bonfire Ventures, Boosted Commerce, Bryant Stibel, Electric Ant, Fifth Wall, First Round Capital, LaunchPad, Lead Edge Capital, NEO, Operator Collective, Pelion Venture Partners, Sapphire Ventures, Shine Capital, Torch Capital, XYZ Venture Capital, Elie Seidman, Jeffrey Wilke, Jeremy Zimmer, Josh Yguado, Karl Peterson, Michael Ryan Dubin, Sean Rad |
