Wheretoget is a technology company.
Wheretoget has raised $2.0M across 1 funding round.
Wheretoget has raised $2.0M in total across 1 funding round.
Wheretoget.it is a fashion tech startup that operates as a product discovery and shopping aggregator platform. It enables users to find and purchase clothing items seen online or in images by redirecting them to relevant e-shops, solving the common problem of sourcing specific fashion pieces across multiple retailers.[1][2][3] Primarily serving fashion enthusiasts seeking quick access to desired items, the company raised €1.4 million in 2014 from investors including Alven Capital, Fabrice Grinda, and Emmanuel Brunet to expand its website, positioning it as a "Jelly for Fashion" in the competitive fashion tech space.[1][3]
Founded around 2014 in Paris, France, Wheretoget.it emerged as a solution to the frustration of discovering fashionable clothes without knowing where to buy them.[1][3] The startup's idea stemmed from the need for an intermediary platform that connects users searching for specific fashion items directly to e-shops, bypassing fragmented retail searches.[3] Early traction came via this €1.4 million seed funding round, which fueled website development and growth in the burgeoning fashion tech sector.[1]
Wheretoget.it rides the wave of fashion tech marketplaces, a trend amplified by e-commerce growth and visual search technologies in the 2010s.[2] Its timing aligned with rising demand for aggregated shopping experiences amid fragmented online retail, benefiting from market forces like mobile browsing and social media-driven discoveries (e.g., Instagram fashion inspiration).[1][2] By facilitating easier access to multi-brand inventories, it influences the ecosystem by boosting traffic to smaller e-shops and competing with giants like Farfetch or ShopStyle.[2]
Wheretoget.it could evolve by integrating AI-driven image recognition for enhanced visual search, capitalizing on trends like those in LikeToKnow.It or Amazon Echo Look to stay relevant in a maturing fashion tech market.[2] As consumer expectations shift toward personalized, instant-gratification shopping, its redirect model positions it well for partnerships with emerging AR try-on tools or sustainable fashion aggregators. This intermediary role may expand its influence, potentially scaling beyond Europe if it adapts to global e-commerce shifts, building on its early funding momentum.[1]
Wheretoget has raised $2.0M in total across 1 funding round.
Wheretoget's investors include 50 Partners, Chausson Partners.
Wheretoget has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2014 | $2.0M Seed | 50 Partners, Chausson Partners |