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§ Private Profile · Bethesda, MD, USA
WealthEngine is a company.
WealthEngine has raised $18.5M across 3 funding rounds.
Key people at WealthEngine.
WealthEngine has raised $18.5M in total across 3 funding rounds.
WealthEngine provides a data intelligence platform leveraging machine learning to deliver comprehensive wealth insights. It processes vast datasets, generating pre-scored profiles detailing an individual’s financial capacity, philanthropic propensity, and engagement intent. This enables clients to identify high-value prospects, segment audiences, and personalize outreach strategies using detailed wealth metrics.
Established in 1991, WealthEngine originated from the insight that advanced data analytics could transform prospect identification. The company recognized predictive intelligence's significant potential to enhance fundraising and marketing efforts. This foundational understanding guided its development into a leading provider of sophisticated wealth intelligence solutions.
Serving diverse clients, including non-profits and businesses, WealthEngine aims to maximize return on investment. Its mission is to reduce the cost and time involved in securing new patrons or customers. The company envisions a future where data-driven insights are paramount to strategic growth, allowing clients to precisely target their most promising prospects.
Key people at WealthEngine.
WealthEngine has raised $18.5M across 3 funding rounds. Most recently, it raised $6.5M Debt in March 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 5, 2019 | $6.5M Debt Financing | Paul Gibson | — | Announced |
| May 1, 2014 | $7M Series B | — | Cota Capital, Greylock, Hoxton Ventures, InterWest, Streamlined Ventures, Structure Capital, HKB Capital, Novak Biddle Venture Partners | Announced |
| Feb 1, 2010 | $5M Series A | QED Investors, Jack Biddle | — | Announced |
WealthEngine has raised $18.5M in total across 3 funding rounds.
WealthEngine's investors include Paul Gibson, Cota Capital, Greylock, Hoxton Ventures, InterWest, Streamlined Ventures, Structure Capital, HKB Capital, Novak Biddle Venture Partners, QED Investors, Jack Biddle.
WealthEngine is a leading provider of wealth intelligence solutions, offering data-driven tools for prospect identification, screening, segmentation, and modeling to help organizations engage high-value individuals.[1][3][4] Headquartered in Bethesda, Maryland, the company serves nonprofits, financial services, healthcare, education, retail, and travel sectors across the US and UK, with services including analytics, consulting, marketing, and API integrations into CRMs like Salesforce and Salsa.[1][3][4][5] Its platform processes billions of data points via machine learning to deliver pre-scored profiles on net worth, income, assets, real estate, charitable giving, and propensity to donate, invest, or spend, enabling clients to reduce acquisition costs, personalize campaigns, and boost ROI.[3][4]
WealthEngine powers over 3,000 clients by uncovering prospects' capacity, intent, and networks, including social, professional, and philanthropic connections for referrals and expansion.[3][5] With reported revenue of $29.8 million and 140 employees, it has raised $24.5 million across 8 funding rounds, including a $5 million investment highlighted for its donor-prospecting impact.[1][6]
WealthEngine traces its roots to Prospects of Wealth & Resources, Inc., transitioning into its current form over a decade ago under leadership like Tony G., who managed growth, sales teams, and a pivotal sale to RiskMetrics Group in January 2007.[2] The company established itself in Bethesda, MD, as a pioneer in wealth research for nonprofits and financial services, leveraging data mining for wealth indicators and prospect links.[2]
Key figures include Cong Q., who joined as VP of Analytics in January 2013, and earlier influences like Jack, a co-founder of NBVP with a background in software ventures and merchant banking.[2] Early traction came from serving thousands of prospect researchers and financial providers, evolving into a sophisticated platform with machine learning and regular data refreshes.[1][3]
WealthEngine rides the wave of AI-driven wealth intelligence and personalization in fundraising and financial services, capitalizing on surging demand for data analytics amid rising nonprofit needs and wealth transfer trends.[1][3][5] Timing aligns with post-2019 platform upgrades and integrations, enabling real-time insights as CRMs evolve and privacy regulations push for ethical, consented data use.[1][3]
Market forces like expanding high-net-worth populations and digital transformation in nonprofits/finance favor its model, reducing manual prospecting while amplifying networks for organic growth.[4][5] It influences the ecosystem by setting standards for donor/financial prospecting, powering 3,000+ clients and fostering strategies that blend philanthropy, referrals, and cross-selling.[1][3]
WealthEngine's trajectory points to deeper AI enhancements, broader integrations, and expansion into emerging sectors like sustainable investing, as wealth data becomes central to personalized engagement.[3][5] Trends such as real-time data refreshes, predictive modeling, and global wealth shifts will accelerate its growth, potentially through Altrata synergies for richer datasets.[3][4]
Its influence may evolve from prospecting leader to ecosystem orchestrator, enabling warmer introductions and higher conversion ecosystems—reinforcing its core strength in turning data into donor and client wins.[2][5]
