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§ Private Profile · Birmingham, United Kingdom
Voxpopme is a technology company.
Voxpopme provides a qualitative research platform that leverages video and artificial intelligence to deliver actionable insights to businesses. The company's core offering enables brands to capture authentic video feedback through surveys and live interviews, processing this data with AI to uncover deeper consumer understanding and sentiment. This technology helps companies move beyond traditional data collection to grasp the nuances of customer experience.
Dave Carruthers founded Voxpopme in 2013, initially developing it as an internal project within his digital and mobile design agency. Andrew Barraclough also holds a founder role, contributing early to the technical architecture. The founding insight stemmed from the recognition of a growing need for more engaging and expressive consumer feedback than traditional text-based methods could provide, leading to the development of a video-centric approach.
The platform serves a broad range of brands seeking qualitative input, empowering them to gather direct, human-centric perspectives from their target audiences. Voxpopme envisions a future where consumer voices, captured through video, are seamlessly integrated into market research and product development cycles, providing clear, emotive feedback that shapes strategic decisions.
Voxpopme has raised $11.0M across 2 funding rounds.
Voxpopme has raised $11.0M in total across 2 funding rounds.
Voxpopme has raised $11.0M across 2 funding rounds. Most recently, it raised $9.0M Series A in September 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2019 | $9M Series A | Origin Ventures | Founders Co OP, Pioneer Square Labs, XSeed Capital, DAN Shapiro, Mercia Asset Management | Announced |
| Oct 9, 2018 | $2M Venture Round | Mercia | — | Announced |
# High-Level Overview
Voxpopme is a market-leading platform for video feedback capture and AI-powered qualitative research analytics.[1] The company enables brands to collect real-time video insights from consumers and automatically analyze them using artificial intelligence, transforming hours of raw video content into actionable insights in minutes.[2] Over 300 major companies—including Pepsi, McDonald's, Verizon, and Mars—use Voxpopme to conduct qualitative research at scale.[1]
The platform solves a critical pain point in market research: the time-intensive process of manually analyzing qualitative data. By centralizing video collection, storage, and AI-powered analysis in a single platform, Voxpopme enables insights teams to work faster with fewer resources while delivering deeper consumer understanding to inform product development, marketing, and strategic decisions.[2]
# Core Differentiators
# Role in the Broader Tech Landscape
Voxpopme operates at the intersection of two powerful trends: the shift toward qualitative-first consumer insights and the democratization of AI for enterprise workflows. As brands increasingly recognize that quantitative metrics alone miss the "why" behind consumer behavior, demand for rich qualitative data has surged. Simultaneously, generative AI has made sophisticated analysis accessible to teams without specialized data science expertise.
The company's partnership with Microsoft to integrate Azure OpenAI exemplifies how legacy research tools are being reimagined through AI.[1] By embedding ChatGPT directly into qualitative workflows, Voxpopme is helping insights teams move from reactive analysis (waiting weeks for reports) to real-time decision-making. This positions the company within the broader wave of AI-augmented enterprise software that reduces friction and accelerates time-to-insight.
# Quick Take & Future Outlook
Voxpopme is well-positioned to capture growing market share as enterprises prioritize customer-centric innovation. The company's focus on speed, scale, and ease of use—combined with its hybrid model of software plus services—creates defensible competitive advantages. As AI capabilities mature, the platform's ability to continuously enhance analysis speed and accuracy will likely become a key retention driver.
The next frontier for Voxpopme likely involves deeper integration of advanced AI features (sentiment analysis, predictive modeling, cross-study pattern detection) and expansion into adjacent use cases like employee feedback and product testing. The company's momentum reflects a fundamental shift: qualitative research is no longer a bottleneck—it's becoming a competitive advantage for brands that can act on insights faster than their competitors.
Voxpopme has raised $11.0M in total across 2 funding rounds.
Voxpopme's investors include Origin Ventures, Founders Co-op, Pioneer Square Labs, XSeed Capital, Dan Shapiro, Mercia Asset Management, Mercia.