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§ Private Profile · 8 Waldegrave Road, Middlesex
VouchedFor is a technology company.
VouchedFor has raised $5.6M across 2 funding rounds.
Key people at VouchedFor.
VouchedFor has raised $5.6M in total across 2 funding rounds.
VouchedFor operates as the United Kingdom's foremost online review platform for professional services, encompassing financial advisers, mortgage brokers, solicitors, and accountants. The platform enables individuals to search through thousands of vetted professionals, leveraging extensive client reviews and ongoing monitoring to ensure quality and trustworthiness. It provides a structured mechanism for consumers to identify reputable experts in critical advisory fields, aiming to enhance transparency and confidence in selecting professional services.
The company was founded by Adam Price, who launched the platform around 2011. Price's prior experience leading the digital strategy for Barclays Wealth provided the key insight that informed VouchedFor's creation. He recognized a significant market need for a transparent and reliable system to evaluate and connect with professional advisers, driven by his understanding of the financial services landscape and consumer demand for trusted recommendations.
VouchedFor serves a broad base of individuals seeking qualified and reliable advice across personal finance, property, and legal matters. Its vision centers on empowering consumers by making it easier to find and choose the right adviser, ultimately fostering greater trust and demonstrating the intrinsic value of professional guidance. The company aims to connect people with expertise they can depend on, promoting better financial and legal decision-making.
Key people at VouchedFor.
VouchedFor has raised $5.6M across 2 funding rounds. Most recently, it raised $5.4M Series A in October 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 7, 2015 | $5.4M Series A | Octopus Investments | Samos Investments | Announced |
| Feb 7, 2013 | $240K Seed | — | Doug Monro, Mark Hawkins, Matt Cooper, Matt Denman | Announced |
VouchedFor is a UK-based technology platform that connects consumers with vetted, highly rated professional advisers, including financial advisers, mortgage advisers, solicitors, and accountants.[1][2][4] It solves the problem of finding trustworthy professionals by aggregating over 310,000 verified client reviews, independently vetting advisers for authorization, fees, and qualifications, and providing continuous monitoring to ensure quality service.[1][4] The platform serves both consumers seeking advice and over 5,000 paying adviser members who use it to showcase client experiences, with an average rating of 4.8/5 and 94% recommendation rate.[1][4] In November 2023, Fintel—a leading fintech provider—acquired VouchedFor for £7.5 million to expand its reach, with the original team remaining in place to accelerate growth and launch new services.[1]
VouchedFor emerged to transform how people discover professional advisers amid a lack of transparent, reliable review platforms in the UK financial and professional services sectors.[3] Founded prior to its 2023 acquisition (exact year not specified in available data), the company built a suite of consumer- and adviser-facing products centered on verified reviews and vetting.[2][3] Key leadership includes Alex Whitson, Managing Director, who has championed the platform's mission to highlight the value of professional advice.[1] Early traction came from rigorous verification processes—checking adviser authorizations, confirming reviewer identities without editing negative feedback, and amassing over 350,000 client reviews—which differentiated it from unverified directories.[1][4] The 2023 Fintel acquisition marked a pivotal moment, aligning VouchedFor with a larger fintech ecosystem to fuel expansion.[1]
VouchedFor rides the fintech wave of consumer empowerment through data-driven trust platforms, addressing opaque professional services markets where traditional referrals fall short.[1][2] Its timing aligns with rising demand for transparent advice amid regulatory scrutiny on financial intermediaries and post-pandemic shifts to digital discovery.[1] Market forces like consumer skepticism toward unverified claims and the growth of review economies (e.g., Trustpilot models adapted to regulated professions) favor its model.[4] By integrating with Fintel's ecosystem—serving IFAs, wealth managers, and institutions—VouchedFor influences the UK retail financial services landscape, boosting adviser-client connections and compliance support for thousands of intermediaries.[1]
Post-acquisition, VouchedFor is poised to scale rapidly with Fintel's backing, rolling out groundbreaking services announced in late 2023 to further embed reviews in advice workflows.[1] Trends like AI-enhanced matching, expanded professional categories, and regulatory pushes for transparency will shape its path, potentially growing beyond 5,000 members.[1][4] Its influence may evolve from a niche review site to a core fintech infrastructure layer, redefining consumer confidence in professional services—echoing its founding mission to make trusted advice accessible.[1][3]
VouchedFor has raised $5.6M in total across 2 funding rounds.
VouchedFor's investors include Octopus Investments, Samos Investments, Doug Monro, Mark Hawkins, Matt Cooper, Matt Denman.
