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§ Private Profile · Los Angeles, CA, USA
VNTANA is a technology company.
VNTANA provides an enterprise platform designed to orchestrate and automate the lifecycle of 3D product content. The core offering specializes in 3D visualization, digital asset management, and a robust 3D Content Management System. Its technical approach involves converting complex CAD files into optimized, lightweight 3D models, allowing for efficient distribution and use across various downstream systems and applications, thus facilitating seamless integration into sales, marketing, and e-commerce workflows.
The company was founded in 2012 by Ashley Crowder, who serves as CEO, and Ben Conway. Crowder's prior experience at Northrop Grumman and BP contributed to the insight behind VNTANA, which initially focused on interactive hologram technology. The founders recognized a significant challenge in the creation, management, and broad distribution of high-fidelity 3D content, leading them to develop a platform that simplifies the deployment of 3D assets across diverse digital environments.
VNTANA primarily serves enterprise clients who aim to leverage 3D product content for enhanced operational efficiency and customer engagement. Its platform empowers brands and manufacturers to streamline their 3D workflows, from initial design to final deployment, thereby improving product visualization across their digital channels. The company's vision is to establish a universal and accessible standard for 3D content, ultimately bridging the gap between physical products and their versatile digital representations.
VNTANA has raised $7.0M across 2 funding rounds.
VNTANA has raised $7.0M in total across 2 funding rounds.
VNTANA is a SaaS platform specializing in 3D digital asset management, enabling brands, manufacturers, and enterprises to convert, optimize, manage, preview, review, and publish 3D models for applications in design, sales, marketing, eCommerce, and immersive experiences.[1][6] It serves industries like consumer goods, manufacturing, fashion, apparel, and industrial equipment, solving pain points such as manual CAD file conversions, specialized software needs for collaboration, and lack of 3D support in existing tools like PIMs and DAMs—automating these processes to cut production cycles from months to minutes and boost conversions via AR/VR viewers.[2][5][6] Growth momentum includes partnerships with Meta, Google, Joor, and PTC; integrations with eCommerce platforms; and adoption by brands like Adidas, Nike, Intel, Home Depot, and Lowe's for scalable 3D deployment, with recent expansions like the Allsides rebrand for AI-powered 3D scanning.[3][4][6]
Founded in 2012 in Sherman Oaks, California (formerly Ventana 3D, with "Ventana" meaning "window" in Spanish to symbolize bridging digital and physical worlds), VNTANA emerged when early AR/VR hardware like capable phones and headsets was absent, prompting the creation of the first scalable holographic projection solution.[1][2] The founders, led by CEO Ashley Stilz, built on a rich XR history, starting with high-quality holograms for brands like Adidas, Nike, DJI, and Intel in retail, sports, and events.[2] Lacking proper 3D product files, they developed software for processing and distribution, evolving into a full platform amid rising demand for 3D in omnichannel experiences—pivotal moments include launching Omnichannel 3D Automation and recent AI integrations like Allsides for automated scanning.[2][3]
VNTANA rides the explosive growth of 3D content in eCommerce, AR/VR/XR, and digital twins, fueled by generative AI, spatial computing, and omnichannel retail where immersive visuals cut waste, speed design, and enhance engagement without physical samples.[2][3][6] Timing aligns with maturing hardware (e.g., AR glasses, metaverse platforms) and market forces like sustainability demands and rising online sales, where 3D outperforms static images—competitors like Avataar, Nfinite, and Cappasity focus on generation, but VNTANA excels in scalable management/distribution.[1][4] It influences the ecosystem by powering enterprise 3D strategies for leading brands, enabling frictionless adoption across manufacturing to CPG, and bridging tools gaps to accelerate XR mainstreaming.[4][6]
VNTANA is poised to dominate enterprise 3D infrastructure as AI automation and spatial tech proliferate, with expansions into more AI scanning, deeper metaverse integrations, and global eCommerce scaling likely next—watch for enhanced generative tools and sustainability metrics.[3][4] Trends like Web3 digital assets, real-time collaboration in CAD, and AR shopping will amplify its edge, evolving it from hologram pioneer to indispensable 3D backbone, much like how it transformed early XR voids into today's scalable reality.[2][6]
VNTANA has raised $7.0M across 2 funding rounds. Most recently, it raised $4.0M Series A in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2021 | $4M Series A | — | 50 Partners, Animal Capital, Anorak Ventures, Balderton Capital, Casa Verde Capital, FirstMark Capital, Navigate Ventures, Partech Ventures, Remus Capital, Seven Seven SIX, Sound Ventures, Stadia Ventures, Thirty Five Ventures, Vayner RSE, Andrew Lacy, Brendan Iribe, Griffin Johnson, Jimmy Donaldson, Kevin Hart, Mark Cuban, Oleg Tscheltzoff, Rich Miner, TOM Dolan, Flexport | Announced |
| Jul 1, 2021 | $3M Series A | — | Navigate Ventures, Stadia Ventures, Brendan Iribe, Mark Cuban | Announced |
VNTANA has raised $7.0M in total across 2 funding rounds.
VNTANA's investors include 50 Partners, Animal Capital, Anorak Ventures, Balderton Capital, Casa Verde Capital, FirstMark Capital, Navigate Ventures, Partech Ventures, REMUS Capital, Seven Seven Six, Sound Ventures, Stadia Ventures.