Viva Holdings

Viva Holdings is a prominent Filipino conglomerate encompassing entertainment, publishing, music, film production, and talent management. The company builds a robust multimedia ecosystem that leverages creativity and technological innovation to produce and distribute diverse content. Its operations span various platforms, from traditional film and television to digital media and music, actively shaping the cultural narrative within the Philippines and reaching audiences internationally.

The company was founded on November 11, 1981, by Vic del Rosario Jr. and his sister Tess Cruz. Their initial insight led to the establishment of Viva Films, a film production studio, laying the groundwork for what would become a sprawling entertainment empire. The founders leveraged their understanding of the local entertainment landscape to build a diversified portfolio that continually captures the evolving tastes of the market.

Viva Holdings serves a vast audience, both domestically and globally, by consistently delivering high-quality content across its various divisions. Its vision centers on promoting Filipino talent and stories, expanding its footprint through strategic technological adoption, and setting industry benchmarks. The company endeavors to remain an influential and enduring force in the global entertainment and media landscape.