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§ Private Profile · 75 State Street, Boston, MA 02109, United States
ViralGains is a technology company.
ViralGains offers the Odyssey™ platform, an AI-powered solution for advertisers gathering zero-party data directly from consumers. This technology enables interactive ads, prompting individuals to share preferences and sentiments. By collecting privacy-friendly data, the platform personalizes ad experiences, optimizes campaigns, and offers deeper consumer insights, fostering relevant digital advertising.
Co-founded by Dan Levin, President and COO, ViralGains was established in 2012. Levin conceived the company in college, inspired by advertising becoming an interactive dialogue. He aimed to leverage direct consumer input to enhance engagement and provide brands actionable intelligence, shifting towards a dynamic, responsive advertising model.
Brands and agencies utilize the platform to understand consumer sentiment and refine digital marketing. ViralGains integrates the customer's voice into advertising strategy, striving to improve experiences for companies and audiences. The company envisions a future where continuous consumer interaction leads to engaging, transparent, and mutually beneficial advertising.
ViralGains has raised $45.6M across 5 funding rounds.
ViralGains has raised $45.6M in total across 5 funding rounds.
ViralGains has raised $45.6M across 5 funding rounds. Most recently, it raised $13.5M Debt / Series B in September 2017.
ViralGains is a Boston-based marketing technology company founded in 2012 that builds an interactive advertising platform powered by zero-party data and AI to help brands and agencies discover, understand, and nurture customers.[1][2][3][4] Its core product, the Odyssey™ platform, enables personalized ad experiences through interactive elements like hotspots, surveys, and AI-driven tools such as VoiceAlike®, which predicts consumer responses and builds cookie-less audiences, solving the challenges of privacy regulations and signal loss in digital advertising.[2][3][5][8] Serving over 100 Fortune 500 companies, nearly half the Fortune 100, and half the Fortune 10, ViralGains has demonstrated strong growth, including record-breaking revenue in 2024 and 215% revenue growth over the last four years under leaders like SVP Brian Mulderrig.[3][4][7]
The platform addresses key pain points in a cookieless era by turning ads into two-way engagements that collect consented consumer data at scale, delivering measurable outcomes like 3x qualified patient reach and 71% higher click-through rates.[2][5] With offices in New York, Chicago, Atlanta, and San Francisco, ViralGains powers privacy-first strategies for top advertisers, emphasizing authentic connections via video and interactivity.[1][3][5]
ViralGains was co-founded in 2012 by Dan Levin, who serves as President, COO, and was inspired by video's storytelling power to foster authentic brand-consumer connections.[1][4][7] Levin recognized early the shift toward consumer-centered digital video distribution, launching the platform to maximize views, shares, and sentiment in real-time.[1][6] The company evolved from video engagement tools to a full marketing platform leveraging zero-party data and AI amid rising privacy demands.[2][3][5]
Key early leaders include Tod Loofbourrow (Chairman and CEO), who highlighted teamwork in delivering customer value, and executives like Cindy Brown (CRO), who drove 165% Y/Y revenue growth from 2015-2017 from prior roles at Yahoo and Oracle-acquired firms.[2][7] Safaa Lafnoune (VP of Product) joined as an intern, building customer success teams before leading engineering and product amid product expansions like enhanced VoiceAlike®.[3][5][7] Pivotal traction came from partnering with Fortune 500 giants and achieving record 2024 revenue in the privacy-first era.[3]
ViralGains rides the privacy-first advertising wave, capitalizing on cookie deprecation, tightening regulations like GDPR/CCPA, and the "signal loss" crisis that demands consented zero-party data over assumed behaviors.[2][3][5] Timing is ideal as AI integrates into marketing, but lacks quality fuel—ViralGains' patented tech provides the "good data" essential for AI models, making the open web viable against platforms like Google and Meta.[5]
Market forces like consumer demand for authentic, interactive experiences favor its model, especially as advertisers shift from TV/Facebook legacies.[2] It influences the ecosystem by empowering 100+ Fortune 500 brands with transparent, high-ROI tools, setting standards for ethical data use and proving privacy compliance drives superior results like record 2024 revenue.[3][4]
ViralGains is poised to expand its AI flywheel with ongoing VoiceAlike® enhancements and patented innovations, targeting deeper integrations for pharma, retail, and beyond amid accelerating signal loss.[3][5] Trends like AI-driven personalization and regulatory pressures will amplify demand for its zero-party solutions, potentially fueling acquisitions or further funding after $29.33M raised.[4] As the "Consumer Intelligence Layer" leader, its influence could evolve to redefine ad tech standards, delivering scaled, trust-based engagement that outpaces competitors in a cookieless world—echoing its origin in video's connective power now supercharged by AI.[1][2][5]
ViralGains has raised $45.6M in total across 5 funding rounds.
ViralGains's investors include Origin Ventures, LaunchCapital, Pallasite Ventures, Square 1 Bank, Stage 1 Ventures, Chicago Ventures, Presight Capital, Valar Ventures, Victor Jacobsson, 500 Startups, Hub Angels, Launch Capital.