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§ Private Profile · Saint Petersburg, FL, USA
Viirtue is a technology company.
Viirtue provides a white-label platform enabling Managed Service Providers and other channel partners to offer Voice over IP, Unified Communications, and AI-powered contact center solutions under their own brand. Its ViiBE platform facilitates the delivery and management of these sophisticated communication services, allowing partners to bypass the need for significant infrastructure investment and accelerate market entry. The company’s technical approach focuses on simplifying the complexities of integrating and operating advanced communication technologies, including AI voice agents, for its partners.
Founded in 2017 by Daniel Rosenrauch and Rob Finch, Viirtue emerged from their direct experience as former resellers within the communications industry. Their foundational insight recognized the market gap for a comprehensive, operationally efficient, and white-label solution that empowers partners to scale their offerings without the traditional barriers. This background in reselling informed the development of a platform specifically designed to address the needs and challenges faced by service providers looking to expand their portfolio.
The company primarily serves Managed Service Providers and a broad network of channel partners seeking to leverage modern communication technologies. Viirtue's vision is to modernize the buying and operational experience for its partners, empowering them to deliver best-in-class communication and AI services seamlessly to their end-customers. By continuously evolving its platform, Viirtue aims to remain a vital enabler for businesses striving to expand their presence in the cloud communications marketplace.
Viirtue has raised $11.0M across 1 funding round.
Viirtue has raised $11.0M in total across 1 funding round.
Viirtue has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series A in March 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2023 | $11M Series A | Ballast Point Ventures | Scot Wingo | Announced |
Viirtue has raised $11.0M in total across 1 funding round.
Viirtue's investors include Ballast Point Ventures, Scot Wingo.
Viirtue is a technology company specializing in white-label VoIP and unified communications as a service (UCaaS) platforms designed for managed service providers (MSPs), IT providers, value-added resellers (VARs), and telecommunications companies.[1][2][3] It builds an all-in-one proprietary software called ViiBE, which handles quote-to-cash processes—including sales quoting, tax automation, billing, invoicing, number porting, marketing tools, and online learning—while offering wholesale cloud services like voice, video collaboration, fax-to-email, and hosted PBX.[1][2][3][5] Viirtue serves resellers exclusively, never interacting with end-users, enabling partners to brand and sell these services as their own to compete with national providers, solving pain points in billing complexity, administrative overhead, and scaling communications offerings.[2][3][5] The company raised $10.8M in Series A funding in 2023 from Ballast Point Ventures to enhance its platform, demonstrating strong growth momentum with positive G2 reviews and expansion into cybersecurity and AI via a planned marketplace.[1][3][4]
Viirtue was co-founded in 2017 by Daniel Rosenrauch (CEO) and Rob Finch, with sources variably noting an operational start around 2013 as MSPs themselves before formalizing the company in Saint Petersburg (Tampa area), Florida.[1][4][5] The founders identified challenges in the communications industry—such as fragmented billing, quoting, and porting tools that bogged down MSP growth—and built ViiBE as a proprietary solution born from their own experiences scaling service businesses.[2][5] Early traction came from providing turnkey tools that digitized resellers, leading to an award-winning platform; a pivotal moment was the $10.8M Series A in March 2023, funding platform enhancements and signaling market validation.[1][4]
Viirtue rides the cloud communications and UCaaS boom, fueled by remote/hybrid work, digital transformation, and MSPs shifting from traditional telco to integrated tech stacks amid rising demand for scalable VoIP and cybersecurity.[1][2][6] Timing aligns with post-pandemic market forces like multi-cloud adoption and automation needs, where resellers face pricing transparency and tax compliance pressures that Viirtue automates.[3][5] It influences the ecosystem by empowering smaller MSPs/VARs to rival giants (e.g., via white-label tools akin to competitors like Boom or Instant InfoSystems), lowering barriers to entry, boosting partner margins, and accelerating "telco-to-techco" transitions in a $50B+ UCaaS market.[1][3]
Viirtue is poised to expand via its marketplace integrating AI, cybersecurity, and collaboration tools, leveraging 2023 funding for deeper automation and global scaling while maintaining reseller exclusivity.[2][5][6] Trends like edge computing, 5G VoIP, and AI-driven billing will shape its path, potentially growing influence as MSP consolidation rises and partners demand unified platforms. As cloud comms mature, Viirtue's MSP-rooted differentiators position it to simplify the industry long-term, turning resellers into full-stack providers and sustaining its upward trajectory from wholesale innovator.[1][4]