Viewbix Inc. (VBIX) is a digital advertising platform company based in Tel Aviv, Israel, operating as a subsidiary of Gix Internet Ltd. It develops interactive video technology and MarTech (Marketing Technology) solutions across two main divisions: Ad-Search, which automates, optimizes, and monetizes online campaigns by routing internet traffic to search engines, and Digital Content, which creates and markets multilingual content to attract audiences and generate ad revenue.[1][2][3][4] The company serves advertisers, content platforms, website owners, and businesses in digital marketing, transforming passive video viewers into engaged customers through interactive elements like call-to-actions, sign-ups, messaging, and social feeds, while leveraging data analytics for performance optimization. Revenue comes from licensing, subscriptions, and usage-based models, positioning Viewbix in the competitive interactive video and ad tech space.[1][2]
Viewbix operates from Tel Aviv, Israel, with leadership including CEO & Director Amihay Hadad (since 2019), Chairman Eliyahu Yoresh (since 2022), and several independent directors like Liron Carmel, Alon Dayan, and Amitai Weiss.[3] Specific founding year and founder backgrounds are not detailed in available sources, but the company has evolved as a subsidiary of Gix Internet Ltd., focusing on consolidating MarTech products for ad value creation in search and digital content businesses.[2][3] Early traction stems from its pivot to interactive video platforms and ad optimization tools, addressing needs in digital advertising amid rising demand for engagement-driven marketing.[1][4]
Viewbix rides the wave of interactive video and MarTech growth, capitalizing on surging video consumption in digital advertising where businesses seek higher engagement beyond static content.[1][2] Timing aligns with market forces like rising demand for data-driven personalization and ad optimization amid fragmented online traffic, enabling advertisers to target "right audiences at the right time" via automation.[2][3] It influences the ecosystem by empowering content platforms and websites to monetize better, fostering an "ecosystem for AD value creation" that bridges conventional video with actionable interactions, amid competition from other digital tools.[1][2]
Viewbix is poised to expand its MarTech ecosystem as interactive video and AI-driven ad optimization gain traction, potentially deepening integrations with emerging platforms and enhancing analytics for real-time personalization. Trends like programmatic advertising growth and multilingual content scaling will shape its path, amplifying influence in global digital marketing. With its foundation in dual divisions and interactive tech, Viewbix stands out as a versatile player driving engagement in a video-dominated landscape.[1][2][4]
Viewbix has raised $5.0M in total across 2 funding rounds.
Viewbix has raised $5.0M across 2 funding rounds. Most recently, it raised $3.0M Venture Round in December 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2014 | $3.0M Venture Round | ||
| May 1, 2012 | $2.0M Series A |
