View

View develops smart glass technology, producing electrochromic windows that dynamically tint to optimize natural light, energy efficiency, and occupant comfort. Its intelligent systems use sensors and AI to adjust tint, enhancing the indoor experience and reducing energy consumption. This core product transforms static building facades into responsive, environmentally adaptive interfaces.

View Inc. was founded in 2007 by Mike Scobey and Paul Nguyen. Their insight was that conventional windows caused energy inefficiency and offered limited environmental control. They aimed to create a solution intelligently managing solar energy, designing more comfortable, sustainable indoor spaces via advanced glass technology.

The company's smart window solutions primarily serve commercial real estate developers and building owners. View envisions creating intelligent, healthy, and energy-efficient buildings that fundamentally improve the human experience. Their long-term goal is to contribute to a sustainable built environment through advanced material science and digital integration.

High-Level Overview

View, Inc. is a technology company specializing in smart building products, primarily known for its View Smart Glass—electrochromic glass panels that dynamically tint to control sunlight and heat in buildings. Their product suite includes smart glass, controls, software, and services that optimize building performance, occupant comfort, and energy efficiency. View serves a broad range of customers in the real estate sector, including commercial offices, airports, hospitals, multi-family residential buildings, and educational facilities. The company leverages AI and cloud-connected platforms to enhance building automation, security, and workplace experience. Despite its innovative offerings, View filed for Chapter 11 bankruptcy reorganization in April 2024, reflecting financial challenges amid its growth efforts[1][2][4].

Origin Story

Founded in 2007, View, Inc. emerged from the vision to revolutionize building environments through smart glass technology. The company was established by technology veterans who identified the potential of electrochromic glass to improve energy efficiency and occupant well-being by dynamically controlling natural light and heat. Early traction came from integrating their smart glass into large-scale commercial and institutional buildings, rapidly expanding their footprint to over 90 million square feet installed globally. The company evolved from a hardware-centric manufacturer to a comprehensive smart building technology provider, incorporating AI-driven software and cloud services to enhance building intelligence and user experience[1][2][4].

Core Differentiators

• Product Differentiators: View’s flagship product is its electrochromic smart glass that automatically adjusts tint in real-time using AI algorithms, reducing glare and heat while maximizing natural light.
• Developer Experience: The company offers a cloud-connected smart building platform that integrates easily with existing infrastructure, enabling scalable deployment and management.
• Speed, Pricing, Ease of Use: View’s solutions reduce reliance on blinds and HVAC adjustments, offering operational cost savings and improved occupant comfort.
• Community Ecosystem: Installed in diverse sectors such as offices, healthcare, airports, and education, View has built a broad ecosystem of real estate and facility management partners.
• Security and Performance Tools: Additional offerings include intrusion detection (View Smart Protect), environmental sensing (View Sense), and building performance analytics (View Building Performance)[1][2].

Role in the Broader Tech Landscape

View rides the growing trend of smart building technologies aimed at sustainability, energy efficiency, and enhanced occupant experience. The timing aligns with increasing regulatory and market pressures to reduce carbon footprints and operational costs in commercial real estate. Advances in AI and IoT enable real-time building optimization, making View’s integrated hardware-software approach highly relevant. By transforming static building elements into intelligent, connected systems, View influences the broader ecosystem of green building, workplace productivity, and smart city infrastructure[1][2].

Quick Take & Future Outlook

Looking ahead, View’s future depends on its ability to navigate financial restructuring post-Chapter 11 and capitalize on the accelerating demand for smart, sustainable building solutions. Trends such as increased focus on ESG (Environmental, Social, Governance) criteria, remote and hybrid work models requiring flexible workplaces, and advances in AI-driven building management will shape its trajectory. If View can stabilize financially and continue innovating, it may strengthen its influence as a leader in smart glass and integrated building intelligence, contributing to the evolution of sustainable and human-centric built environments[1][2][4].