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§ Private Profile · Helsinki, Finland
Videoly is a company.
Videoly has raised $7.0M across 2 funding rounds.
Key people at Videoly.
Videoly has raised $7.0M in total across 2 funding rounds.
Videoly develops an automated video discovery and management platform specifically designed for e-commerce. Its core product enables online retailers to easily integrate a vast array of product-related video content, including brand videos, customer reviews, and unboxing clips, directly onto their product pages. The platform’s capabilities extend to efficiently sourcing, curating, and displaying relevant video assets from across the web, streamlining a complex process for online merchants.
Founded in 2013 by Sergey Andryukhin and Nora Huovila, Videoly emerged from the insight that while video significantly enhances the online shopping experience, e-commerce businesses struggled to effectively source and manage this dynamic content. The founders recognized the bottleneck involved in manually identifying and integrating quality product videos, leading them to build a solution that automates this critical function for retailers.
The company serves a growing customer base of online retailers and brands seeking to enrich their digital storefronts. Videoly's long-term vision centers on becoming the premier product video platform globally, fostering seamless connections between online merchants, brands, and content creators. It aims to continuously elevate the interactive and informative potential of product content in the e-commerce landscape.
Videoly is a Finland-based eCommerce technology company founded in 2014 that automates the discovery, curation, and embedding of product videos—such as user-generated reviews, unboxing, and demos—directly into online store product pages to boost conversions and engagement.[2][3][4][5] It primarily serves online retailers and brands, like Bauhaus, Stadium, KICKS, and Power, solving the challenge of creating rich, video-enhanced shopping experiences without manual effort, which research shows can increase time on page by 88% and purchase likelihood by 64%.[2][3][4] The company has demonstrated strong growth momentum, serving over 500 retailers globally, achieving double-digit conversion lifts (e.g., 13% desktop, 15% mobile for Power), securing 1 MEUR in funding from Vendep Capital for North American expansion, and recently rebranding to Syncle to broaden into full product content synchronization powered by AI.[2][3][5]
Videoly was founded in 2014 in Helsinki, Finland, by Sergey (a Russian search expert) as a solution to help online stores easily add relevant videos to product pages amid growing eCommerce demands.[3][4][5] Co-founder Nora Huovila joined in 2016 to drive sales and marketing, while Chief Customers Officer Paula Poukka expanded into Nordic markets like Sweden despite the small Finnish market.[3] Early traction came from international focus from day one, professional curation of videos, and proven sales impact, leading to rapid Nordic dominance and partnerships with major retailers; by 2025, after a decade, it rebranded to Syncle, evolving from video automation to AI-driven content workflows based on real-world experience with hundreds of clients.[3][5]
(Note: Search results mention a separate "Vidooly," an India-based video analytics firm founded in 2014, but context confirms the query targets the eCommerce Videoly.[1][2])
Videoly rides the explosive growth of video commerce and AI-enhanced eCommerce, where 72% of consumers prefer video for product understanding amid stagnant text-based pages.[4] Its timing aligns with surging online retail post-pandemic, mobile shopping dominance, and AI advances enabling automated content transformation—unlocking non-English markets (UK, Benelux, North America) and countering manual workflow chaos.[2][3][5] Market forces like retailer demands for engagement (88% more page time with video) and brand needs for scalable distribution favor it, influencing the ecosystem by setting standards for video integration and pioneering full content sync, serving 500+ clients globally.[2][3][4][5]
Videoly (now Syncle) is poised to dominate AI-powered product content orchestration, leveraging its Nordic leadership and client base to conquer English-speaking markets and beyond.[2][3][5] Trends like agentic AI frameworks, data crawlers, and omnichannel retail will shape its path, enabling flawless content flow that boosts conversions further. Its influence may evolve from video specialist to essential eCommerce infrastructure, potentially scaling user base exponentially as AI matures—cementing its role in making online shopping as immersive as physical stores.[5]
Key people at Videoly.
Videoly has raised $7.0M across 2 funding rounds. Most recently, it raised $6.8M Series A in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 17, 2022 | $6.8M Series A | Alfv N & Didrikson | KIM Väisänen, Reaktor Ventures, Vendep Capital | Announced |
| Dec 1, 2014 | $150K Venture Round | Reaktor Ventures | — | Announced |
Videoly has raised $7.0M in total across 2 funding rounds.
Videoly's investors include Alfv n & Didrikson, Kim Väisänen, Reaktor Ventures, Vendep Capital.
