Videology is a technology company.
Videology has raised $76.0M across 2 funding rounds.
Videology has raised $76.0M in total across 2 funding rounds.
Videology is an advertising software company that developed targeted video ad platforms for advertisers, agencies, and publishers, using algorithms to deliver demographic-specific ads across devices and formats while providing analytics and optimization tools.[1][2][3] Originally focused on video streaming as Tidal TV, it rebranded in 2012 to emphasize programmatic advertising, serving clients like Bell Media and Rogers Media through integrations with systems like AT&T and Adobe.[3] The company raised over $207 million in funding from investors including NEA, Valhalla Partners, and Comcast Ventures, achieving reported revenue of $43.3 million before filing for Chapter 11 bankruptcy in 2018 and being acquired by Singtel's Amobee group.[2][3]
(Note: A separate entity, Videology Inc., founded in 1995, manufactures industrial-grade OEM cameras for embedded vision and AI applications, but the query aligns with the advertising tech firm based on historical context.)[4][5]
Videology traces its roots to 2006 when founder Scott Ferber, responding to AOL Time Warner CEO Jeff Bewkes' concerns about online video disrupting cable TV, launched Tidal TV in 2007 from Baltimore.[3] The company debuted a Hulu competitor in 2008 amid early video streaming beta testing and secured $15 million in initial venture funding.[2][3] It evolved from content streaming to ad tech, rebranding as Videology in 2012 to focus on targeted advertising software that analyzed viewer demographics for premium ad sales.[1][2][3]
Key milestones included global expansion to 28 countries by 2014, with half its revenue from TV ad budgets prompting a dedicated TV division, and a headquarters move to New York City in 2016.[3] Financial pressures led to its 2018 bankruptcy and acquisition by Singtel's Amobee, marking the end of its independent operations.[3]
Videology rode the early 2010s explosion in online video and programmatic advertising, capitalizing on the shift from traditional TV to cross-device streaming amid Hulu's rise and cord-cutting trends.[2][3] Its timing aligned with TV ad budgets migrating online—reaching 50% of its revenue by 2014—amid market forces like data-driven targeting and global digital video growth.[3] By pioneering demographic-specific ads and analytics, it influenced the ad tech ecosystem, paving the way for modern demand-side platforms (DSPs) and contributing to the maturation of video ad standards in 28 countries.[3]
Post-2018 acquisition by Amobee, Videology's core tech likely integrated into Singtel's broader ad platform, sustaining its legacy in targeted video ads amid ongoing streaming dominance.[3] Rising AI-driven personalization and connected TV (CTV) trends will shape its influence, potentially evolving Amobee's offerings toward privacy-first targeting in a post-cookie era. As video consumption fragments further, this foundational ad tech continues powering ROI-focused solutions in a $200B+ global market, tying back to its origins in bridging TV and digital disruption.[1][3]
Videology has raised $76.0M in total across 2 funding rounds.
Videology's investors include Bessemer Venture Partners, CRV, New Enterprise Associates, Revolution, Touchdown Ventures, Peter Barris, Robert Hisaoka.
Videology has raised $76.0M across 2 funding rounds. Most recently, it raised $60.0M Series D in May 2013.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2013 | $60.0M Series D | Bessemer Venture Partners, CRV, New Enterprise Associates, Revolution, Touchdown Ventures, Peter Barris, Robert Hisaoka | |
| Feb 1, 2010 | $16.0M Series B | Revolution, Touchdown Ventures, Peter Barris, Robert Hisaoka |