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§ Private Profile · Baltimore, MD, USA
Videology is a technology company.
Videology develops a software platform for converged advertising across television and digital video. It empowers advertisers, agencies, and publishers to plan, buy, and measure campaigns efficiently. The platform applies data-driven methodologies to audience targeting and performance, extending digital accountability to the video advertising ecosystem through an addressable approach.
Scott Ferber, founder of Advertising.com which AOL acquired, established Videology in 2007. His insight recognized the imperative to apply software unifying television and digital video advertising. Ferber envisioned a market demanding integrated management and precise measurement for cross-platform video campaigns.
The platform serves advertisers, agencies, and publishers optimizing video ad efficacy and audience engagement. Videology’s vision centered on building a unified platform to seamlessly converge all video advertising. This aimed to transform campaign structuring and analysis, cultivating a more integrated and transparent marketplace.
Videology has raised $186.0M across 4 funding rounds.
Videology has raised $186.0M in total across 4 funding rounds.
Videology has raised $186.0M in total across 4 funding rounds.
Videology's investors include FastPay, Tennenbaum Capital Partners, Ryan McNally, Bessemer Venture Partners, CRV, New Enterprise Associates, Revolution, Touchdown Ventures, Peter Barris, Robert Hisaoka, David Horowitz, NEA.
Videology has raised $186.0M across 4 funding rounds. Most recently, it raised $80.0M Debt in August 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 9, 2017 | $80M Debt Financing | — | FastPay, Tennenbaum Capital Partners | Announced |
| May 1, 2013 | $60M Series D | Ryan Mcnally | Bessemer Venture Partners, CRV, NEW Enterprise Associates, Revolution, Touchdown Ventures, Peter Barris, Robert Hisaoka, David Horowitz, NEA, Pinnacle Ventures, Arthur Marks | Announced |
| Mar 31, 2011 | $30M Venture Round | NEW Enterprise Associates | Comcast Ventures, Valhalla Partners | Announced |
| Feb 1, 2010 | $16M Series B | — | Revolution, Touchdown Ventures, Peter Barris, Robert Hisaoka | Announced |
Videology is an advertising software company that developed targeted video ad platforms for advertisers, agencies, and publishers, using algorithms to deliver demographic-specific ads across devices and formats while providing analytics and optimization tools.[1][2][3] Originally focused on video streaming as Tidal TV, it rebranded in 2012 to emphasize programmatic advertising, serving clients like Bell Media and Rogers Media through integrations with systems like AT&T and Adobe.[3] The company raised over $207 million in funding from investors including NEA, Valhalla Partners, and Comcast Ventures, achieving reported revenue of $43.3 million before filing for Chapter 11 bankruptcy in 2018 and being acquired by Singtel's Amobee group.[2][3]
(Note: A separate entity, Videology Inc., founded in 1995, manufactures industrial-grade OEM cameras for embedded vision and AI applications, but the query aligns with the advertising tech firm based on historical context.)[4][5]
Videology traces its roots to 2006 when founder Scott Ferber, responding to AOL Time Warner CEO Jeff Bewkes' concerns about online video disrupting cable TV, launched Tidal TV in 2007 from Baltimore.[3] The company debuted a Hulu competitor in 2008 amid early video streaming beta testing and secured $15 million in initial venture funding.[2][3] It evolved from content streaming to ad tech, rebranding as Videology in 2012 to focus on targeted advertising software that analyzed viewer demographics for premium ad sales.[1][2][3]
Key milestones included global expansion to 28 countries by 2014, with half its revenue from TV ad budgets prompting a dedicated TV division, and a headquarters move to New York City in 2016.[3] Financial pressures led to its 2018 bankruptcy and acquisition by Singtel's Amobee, marking the end of its independent operations.[3]
Videology rode the early 2010s explosion in online video and programmatic advertising, capitalizing on the shift from traditional TV to cross-device streaming amid Hulu's rise and cord-cutting trends.[2][3] Its timing aligned with TV ad budgets migrating online—reaching 50% of its revenue by 2014—amid market forces like data-driven targeting and global digital video growth.[3] By pioneering demographic-specific ads and analytics, it influenced the ad tech ecosystem, paving the way for modern demand-side platforms (DSPs) and contributing to the maturation of video ad standards in 28 countries.[3]
Post-2018 acquisition by Amobee, Videology's core tech likely integrated into Singtel's broader ad platform, sustaining its legacy in targeted video ads amid ongoing streaming dominance.[3] Rising AI-driven personalization and connected TV (CTV) trends will shape its influence, potentially evolving Amobee's offerings toward privacy-first targeting in a post-cookie era. As video consumption fragments further, this foundational ad tech continues powering ROI-focused solutions in a $200B+ global market, tying back to its origins in bridging TV and digital disruption.[1][3]