Viagogo has raised $65.0M in total across 3 funding rounds.
Viagogo's investors include Benchmark, Index Ventures, IVP, Sapphire Ventures.
Viagogo is a London-based multinational online ticket exchange and resale marketplace founded in 2006 by Eric Baker, co-founder of StubHub. It provides a platform where consumers worldwide can buy and sell tickets for live events such as sports, concerts, theatre, and festivals. Serving customers in over 70 countries, Viagogo offers access to millions of event listings annually, enabling ticket sellers to reach a broad audience and buyers to find tickets often unavailable through primary channels[1][3].
Viagogo’s core product is a secure, transparent secondary ticket marketplace that supports multiple currencies and languages, ensuring global accessibility. The platform addresses the problem of limited ticket availability and lack of choice in primary markets by aggregating ticket inventory and allowing dynamic pricing. Its growth momentum is marked by millions of transactions processed yearly and strategic partnerships with leading sports and entertainment brands. In 2022, Viagogo was acquired by StubHub, further consolidating its position in the ticket resale ecosystem[1][3][5].
Founded by Eric Baker, who previously co-founded StubHub, Viagogo emerged from the idea of creating a global marketplace to expand ticket access beyond local primary sellers. Early traction came from leveraging Baker’s experience in secondary ticketing and focusing on international markets, particularly in Europe, Asia, Australia, and Latin America. This global expansion differentiated Viagogo from competitors and established it as a key player in the secondary ticketing industry[1][2].
Viagogo rides the broader trend of digital transformation in live event ticketing, capitalizing on increasing global demand for live entertainment and the shift toward online marketplaces. The timing is favorable due to growing consumer comfort with e-commerce and mobile transactions, as well as the expansion of live events post-pandemic. Market forces such as globalization of entertainment, dynamic pricing models, and the rise of secondary ticket markets support Viagogo’s growth. Its influence extends to shaping how fans access tickets worldwide and how event organizers and sellers manage ticket distribution[3].
Looking ahead, Viagogo’s future likely involves deeper integration with StubHub’s platform, further international expansion, and leveraging data analytics to optimize pricing and inventory management. Trends such as mobile ticketing, blockchain for ticket authenticity, and personalized event recommendations may shape its evolution. As live events continue to rebound and digital marketplaces mature, Viagogo’s role as a global secondary ticketing leader is expected to strengthen, offering enhanced value to both buyers and sellers while navigating regulatory and market challenges[3][5].
Viagogo has raised $65.0M across 3 funding rounds. Most recently, it raised $15.0M Series D in February 2009.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2009 | $15.0M Series D | Benchmark, Index Ventures, IVP, Sapphire Ventures | |
| Jul 1, 2007 | $30.0M Series C | Benchmark, Index Ventures, IVP, Sapphire Ventures | |
| Jul 1, 2006 | $20.0M Series B | Benchmark, Index Ventures, IVP, Sapphire Ventures |
