Viably is a technology company.
Viably has raised $21.0M across 1 funding round.
Viably has raised $21.0M in total across 1 funding round.
Viably has raised $21.0M in total across 1 funding round.
Viably's investors include 2048 Ventures, Alt Capital, C2 Investment, Coatue, Data Tech Fund, Fabric Ventures, Founders Future, LAUNCH, Motier Ventures, Pale Blue Dot, Prototype Capital, PS Investments.
Viably is a financial technology company that provides an all-in-one platform for eCommerce sellers, offering funding, payments, analytics, insurance, and financial management tools to simplify cash flow and enable business growth.[1][2][4] It serves online sellers on marketplaces by integrating with their banking and sales data to deliver AI-powered insights, growth capital, cash advances, and cross-border payment solutions, such as the Viably Global Account powered by Airwallex.[1][2][4] The platform addresses key pain points like irregular cash flows and scaling challenges, with strong growth metrics including 4.5x year-over-year capital deployed, 3.25x client growth, and 6x repeat funding growth, serving over 1,000 customers.[4]
Viably was founded in 2021 and is headquartered in Cary, North Carolina.[1] Led by Doron Gordon as Founder & CEO, the leadership team includes experts in eCommerce finance such as Hagit Brosh (VP, Data & Risk), Nitzan Alcobi (VP, Product), Noa Gaziv (CFO), Nir Tzur (EVP, Engineering), Brandon Ellison (VP, Sales), and Maya Lev (VP Marketing).[2] The idea emerged from the founders' firsthand experience running online businesses, recognizing that traditional financial services fail to meet the dynamic needs of eCommerce sellers, prompting the creation of a tailored, automated platform backed by human expertise.[2]
Early traction built on this insight, with the company quickly expanding to aggregate funding offers from 100+ providers and partnering with global players like Airwallex for cross-border capabilities by late 2024.[1][4]
Viably rides the explosive growth of eCommerce financing, a sector fueled by marketplace dominance (e.g., Amazon, Shopify) and the need for flexible capital amid volatile sales cycles.[1] Timing is ideal as global eCommerce sales surge post-pandemic, with cross-border trade amplifying demand for tools like multi-currency payouts—exemplified by its Airwallex partnership.[1] Market forces such as rising interest rates and supply chain disruptions favor Viably's data-driven, non-traditional lending model over banks, positioning it against competitors like Silvr, Storfund, and Fundbox.[1]
It influences the ecosystem by democratizing funding for SMEs, enabling faster scaling and fostering innovation in digital banking for the $6+ trillion eCommerce market.[1][2]
Viably's momentum—marked by explosive capital deployment and partnerships—positions it for accelerated expansion into new marketplaces and international markets.[1][4] Upcoming trends like AI-enhanced risk assessment and embedded finance will amplify its edge, potentially capturing more of the underserved eCommerce lending space amid slowing traditional bank adoption. Its influence may evolve from niche provider to ecosystem staple, empowering sellers to thrive in a hyper-competitive digital economy, much like how it simplifies finances to unlock true growth potential.[2][4]
Viably has raised $21.0M across 1 funding round. Most recently, it raised $21.0M Seed in July 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2022 | $21.0M Seed | 2048 Ventures, Alt Capital, C2 Investment, Coatue, Data Tech Fund, Fabric Ventures, Founders Future, LAUNCH, Motier Ventures, Pale Blue Dot, Prototype Capital, PS Investments, Ride Ventures, Sixth Street, Team8, Viola Ventures, Arash Ferdowsi, Ben Tossell, Claire Hughes Johnson, Didier Valet, Gokul Rajaram, Parker Conrad, Sebastien Borget, Valentine Baudouin |