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§ Private Profile · Santa Monica, CA, USA
Versus is a technology company.
Versus has raised $35.8M across 6 funding rounds.
Key people at Versus.
Versus has raised $35.8M in total across 6 funding rounds.
Versus Systems Inc. develops a comprehensive suite of proprietary interactive prizing and promotions tools. These advanced solutions empower brands and content creators to seamlessly integrate real-world rewards into their digital content and interactive experiences. The company's platform, which includes its Winfinite suite of games, is designed to enhance audience engagement, deepen fan relationships, and drive commercial outcomes through dynamic gamification.
The company's foundation stems from the vision of co-founders Matthew Pierce and Matthew Hooper. Pierce, leveraging his experience in technology and entertainment convergence, including roles at Rosum, Sony, and Disney, identified a significant opportunity to transform media interaction. The core insight involved creating an innovative platform that would directly connect brands with interactive content, thereby enabling the distribution of tangible prizes to engaged users and viewers.
Versus serves a broad and prominent client base, encompassing major sports organizations such as the NFL, NBA, NHL, MLB, and NCAA teams, alongside a variety of Fortune 500 global brands and diverse content creators. The product allows these partners to significantly bolster customer engagement and cultivate robust fan loyalty. Moving forward, Versus Systems is dedicated to making interactive experiences more enriching for audiences while providing its partners with powerful tools for sustained customer interaction and business expansion.
Versus has raised $35.8M across 6 funding rounds. Most recently, it raised $25.0M VersusGame - Series A in June 2022.
Versus has raised $35.8M in total across 6 funding rounds.
Versus's investors include Andrew Romans, david dobrik, Harry Jowsey, Jeff Gaspin, Apex Capital, Brightstone Capital Partners, Feld Ventures, Gaingels, Kombo Ventures, Lifeline Ventures, Moonshots Capital, Ankit Sud.
Versus Technology is a healthcare technology company specializing in real-time locating systems (RTLS) for patient tracking, bed management, asset tracking, and nurse call automation. Its infrared (IR), Active RFID, and Wi-Fi solutions serve over 800 hospitals, clinics, surgery centers, and senior care facilities worldwide, improving patient flow, caregiver documentation, communication, and operational efficiency.[1][6]
Acquired by Midmark Corp. in 2016 and rebranded as Midmark RTLS in 2018, the company integrates RTLS with Midmark's medical equipment, diagnostic devices, and clinical workflow solutions to deliver comprehensive healthcare tools under the theme "Better care happens by design."[6] It targets healthcare providers facing operational challenges like capacity management and workflow automation, with competitors including TeleTracking, Sonitor, and Qventus.[1]
Versus Technology, headquartered in Miamisburg, Ohio, emerged as a specialist in RFID and RTLS for healthcare, focusing on medical devices and IT consulting services.[3] The company gained traction by deploying enterprise visibility solutions in hospitals, earning adoption by more than 800 facilities for clinical-grade location tracking.[1]
In 2016, Midmark Corp.—a clinical environmental design company founded in 1915 with global operations—acquired Versus to expand its portfolio into RTLS, combining it with medical equipment and design services for end-to-end workflow solutions.[6] By 2018, Versus fully rebranded as Midmark RTLS, merging websites and operations while honoring existing contracts, signaling deeper integration into Midmark's ecosystem.[6]
Versus Technology (now Midmark RTLS) rides the healthcare IoT and RTLS wave, addressing surging demands for operational efficiency amid staffing shortages, rising patient volumes, and digital transformation in hospitals.[1] Its timing aligns with post-pandemic priorities like contactless tracking and real-time capacity management, where market forces favor integrated solutions over siloed tools—evident in competitors like Qventus (AI ops) and TeleTracking (cloud platforms).[1]
By influencing healthcare ecosystems through automation and EHR integration opportunities, it reduces administrative burdens and enhances outcomes, positioning Midmark as a one-stop provider in a fragmented market.[1][6]
Midmark RTLS is poised for growth via expansion into smaller facilities, advanced tracking tech, and deeper EHR ties, leveraging Midmark's 1,800+ global teammates and production footprint.[1][6] Trends like AI-enhanced RTLS and hybrid care models will amplify its role, potentially evolving influence toward predictive analytics and broader caregiver ecosystems.
This builds on its core strength—turning healthcare chaos into designed efficiency—keeping it central as hospitals prioritize resilient, tech-driven operations.
Key people at Versus.
