Velocidi is a company.
Velocidi has raised $12.0M across 1 funding round.
Key people at Velocidi.
Velocidi has raised $12.0M in total across 1 funding round.
Velocidi is a first-party customer data platform (CDP) designed for e-commerce marketers, enabling brands and agencies to automatically build and segment audiences using machine learning for precise, revenue-maximizing campaigns across major platforms.[1][2][3] It unifies customer data from multiple sources, predicts behavior, and prioritizes data privacy, serving sectors like e-commerce, fashion, and subscriptions while helping brands own and nurture their first-degree relationships.[1][4][5] With around 115 employees and operations in dynamic international markets, Velocidi promotes agile work culture and work-life balance.[2]
Founded in 2009 or 2010 (sources vary slightly), Velocidi emerged from a focus on marketing intelligence software, initially addressing marketers' need for real-time data analysis across channels.[3][7] David Dunne, CEO and Founder, led the company from New York, building it to profitability before raising $12 million in Series A growth equity in 2017 from Pilot Growth Equity and Neuberger Berman, which fueled expansion.[7] Dina Khoury co-founded as Chief Client Officer.[3] Key pivots included acquiring ShiftForward in 2018 to become the world's first private CDP, emphasizing total customer privacy.[4] In a later milestone, Kevel acquired Velocidi (date unspecified in results, post-2018), integrating its ML tools for privacy-first segmentation and personalization, with Velocidi's team joining Kevel.[6]
Velocidi rides the post-cookie privacy wave, capitalizing on regulations like GDPR/CCPA that kill third-party data, making first-party strategies essential for e-commerce survival.[1][4][6] Timing aligns with rising demand for owned-data tools amid Big Tech shifts (e.g., Google's cookie phaseout), where brands need ML-driven personalization to compete with Amazon/Walmart.[6] Market forces like data unification and AI prediction favor it, influencing ecosystems by empowering publishers/advertisers with compliant segmentation, reducing ad tech giants' dominance.[6][7]
Post-Kevel acquisition, Velocidi's ML tech will likely deepen integration into ad platforms for advanced personalization, targeting rising first-party data monetization.[6] Trends like AI ethics, zero-party data, and cookieless auctions will shape its path, potentially expanding to more verticals beyond e-commerce. Its influence may evolve by setting privacy benchmarks, helping brands thrive in a data-sovereign world—echoing its core mission to protect customer relationships as the ultimate asset.[1][2]
Velocidi has raised $12.0M in total across 1 funding round.
Velocidi's investors include 1776, AirAngels, Ambush Capital, Andreessen Horowitz, Buckley Ventures, City Light Capital, Coughdrop Capital, Gutter Capital, Lampros Capital Partners, Logos Labs, Neu Venture Capital, Pilot Growth Equity.
Key people at Velocidi.
Velocidi has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series A in November 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2016 | $12.0M Series A | 1776, AirAngels, Ambush Capital, Andreessen Horowitz, Buckley Ventures, City Light Capital, Coughdrop Capital, Gutter Capital, Lampros Capital Partners, Logos Labs, Neu Venture Capital, Pilot Growth Equity, Sequoia Capital, SRB Ventures, Emily Kramer, Greg Isenberg, Loic Le Meur, Manik Gupta, Marc McCabe, Mike Hudack, Russell Smith, Sam Corcos, Sam Parr, Steve Schlafman, Zachary Sims |
