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Vegrow operates a technology platform streamlining the agricultural supply chain, primarily for fruits and vegetables. It partners directly with farmers to aggregate quality produce, leveraging advanced technology to match supply with organized demand. This platform simplifies farming, enhances land utilization, and optimizes crop yields, fostering a more efficient market for agricultural goods.
Founded in 2020 in Bengaluru, India, Vegrow was established by Mrudhukar Batchu, Shobhit Jain, Praneeth Kumar, and Kiran Naik, all Indian Institutes of Technology alumni. Their insight focused on unlocking India's agricultural value chain potential, particularly for fruits and high-value crops. The founders aimed to increase partner farmers' net earnings by integrating technology across the farming cycle.
Vegrow serves farmers as suppliers and organized buyers, bridging producers with market demand. The company's vision is to become a significant global facilitator of agricultural produce, ensuring its efficient and responsible movement from farm to table. It seeks to improve healthy food access while fostering environmentally sound practices within its supply chain.
Vegrow has raised $87.0M across 4 funding rounds.
Vegrow has raised $87.0M in total across 4 funding rounds.
Vegrow has raised $87.0M across 4 funding rounds. Most recently, it raised $46.0M Series C in December 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2023 | $46M Series C | GIC | Accel, Ankur Capital, Cedar Capital Group, Matrix Partners India | Announced |
| Jul 1, 2022 | $25M Series B | Ashutosh Sharma | Accel, Ankur Capital, Cedar Capital Group, Matrix Partners India, Sanjiv Rangrass, Elevation Capital, Lightspeed Venture Partners, Matrix | Announced |
| Jul 1, 2021 | $13M Series A | — | Accel, Ankur Capital, Cedar Capital Group, Matrix Partners India, Better Capital, Akarsh Shrivastava, Vaibhav Agrawal, Sudipto Sannigrahi, Titan Capital | Announced |
| Jul 1, 2020 | $3M Seed | Ankur Capital, Tarun Davda | Accel, Cedar Capital Group, Matrix Partners India, Amit Lakhotia, Ramakant Sharma, Rohit M.a., Sanjiv Rangrass, Better Capital, Titan Capital | Announced |
Vegrow has raised $87.0M in total across 4 funding rounds.
Vegrow's investors include GIC, Accel, Ankur Capital, Cedar Capital Group, Matrix Partners India, Ashutosh Sharma, Sanjiv Rangrass, Elevation Capital, Lightspeed Venture Partners, Better Capital, Akarsh Shrivastava, Vaibhav Agrawal.
Vegrow is a Bengaluru-based agritech startup founded in 2020 that operates a tech-led B2B marketplace for fresh fruits, targeting India's $60 billion addressable market.[1][2][3] It partners with farmers to aggregate supply, uses advanced matchmaking, grading, and sorting technology to connect produce with organized buyers like exporters, retailers, and processors, solving supply chain fragmentation while minimizing price and inventory risk for itself.[1][3][4] This empowers farmers by boosting income through accurate grading, instant digital payments, and better land utilization, while ensuring year-round availability across 250+ districts in India and exports to 6+ countries; the company has shown strong growth, raising $46M in 2023 from investors including GIC, Prosus Ventures, Matrix Partners India, Elevation Capital, and Lightspeed.[3][4]
Vegrow was founded in 2020 by IIT alumni Praneeth Kumar, Kiran Naik Bhukya, Mrudhukar Batchu, and Shobhit Jain, who brought experience from agri-input/output firms like AgroStar and ITC, as well as building marketplaces from 0-to-1 and scaling B2B platforms akin to UrbanCompany.[2][3] The idea emerged from addressing India's fragmented, unorganized fruit market, leveraging their passion for agritech to create a tech-driven solution for persistent supply chain issues.[3] Early traction included Lightspeed's Series A investment in 2021, organic acquisition of 84% of its farmer network across 100+ sourcing locations, and rapid expansion to multi-channel B2B sales.[1][3]
Vegrow rides the agritech wave in India, digitizing a traditionally unorganized $60B fresh fruit sector plagued by wastage, poor farmer returns, and supply mismatches amid rising urban/export demand.[1][2][3] Timing aligns with post-2020 agritech funding boom and government pushes for supply chain modernization, amplified by tech like AI-driven analytics overcoming seasonal/geographic barriers.[3][4] Market forces favoring it include India's growing organized retail/exports and farmer tech adoption; Vegrow influences the ecosystem by reducing wastage, boosting farmer incomes, and setting a B2B model benchmark that inspires similar platforms in perishables.[3]
With $46M raised in 2023 and a scaling network, Vegrow is poised for aggressive expansion into more fruits, deeper exports, and potential adjacencies like veggies or inputs, fueled by India's agritech momentum and sovereign investor backing.[4] Trends like AI-optimized supply chains, climate-resilient farming, and B2B e-commerce will shape its path, potentially evolving it into a full-stack agritech leader influencing policy and farmer credit ecosystems. As a tech bridge in fragmented agriculture, Vegrow exemplifies how platforms can unlock billions in value for farmers and buyers alike.
