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§ Private Profile · Calgary, Canada
SaaS platform for digital asset ownership and visualization.
VEERUM has raised $34.8M across 5 funding rounds.
Key people at VEERUM.
VEERUM has raised $34.8M in total across 5 funding rounds.
VEERUM develops visual asset management software, providing a digital platform for industrial assets. Its core product enables 3D visualization and collaboration on physical assets, integrating diverse data from CAD, geospatial, IoT, and operational sources. This capability establishes reality data as the foundation for improved decision-making in heavy industries.
Founded in 2014 by Amit Varma, VEERUM originated from the insight that industrial asset owners lacked unified visual representation of complex physical infrastructure. Varma recognized inefficiencies managing assets with disparate systems. His vision introduced digital innovation for comprehensive asset optimization, streamlining operations through advanced visualization.
VEERUM's solutions target asset owners, operators, and data capture companies within heavy industries, including energy, mining, and infrastructure. Its mission is to create a seamless digital experience where real-world data informs industrial decision-making. The company envisions empowering clients to build and maintain a more efficient world via optimized asset lifecycle management.
Key people at VEERUM.
VEERUM has raised $34.8M in total across 5 funding rounds.
VEERUM's investors include Glen Phelps, Builders VC, BDC Capital, Evok Innovations, BDC Venture Capital, Mark Blackwell, Creative Ventures, InterGen, Marty Reed, Cenovus Energy, InterGen Capital, Suncor Energy.
VEERUM has raised $34.8M across 5 funding rounds. Most recently, it raised $12.0M Series B in December 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 24, 2025 | $12M Series B | — | — | Announced |
| May 29, 2023 | $9.3M Venture Round | Glen Phelps | Builders VC, BDC Capital, Evok Innovations | Announced |
| Feb 1, 2021 | $7M Series A | BDC Venture Capital, Mark Blackwell | Creative Ventures, Evok Innovations, Intergen | Announced |
| Sep 25, 2019 | $2.5M Venture Round | Marty Reed | Cenovus Energy, Intergen Capital, Suncor Energy | Announced |
| Apr 1, 2018 | $4M Seed | — | Brick & Mortar Ventures, Creative Ventures, Blackhorn Ventures | Announced |
# VEERUM: Visual Operations for Industrial Asset Management
VEERUM is a SaaS platform that transforms how industrial companies manage and visualize their physical assets through 3D digital reality.[1][5] Founded in 2014 and headquartered in Calgary, Canada, the company serves capital-intensive industries including oil and gas, mining, power and utilities, and industrial construction.[2][4]
The company's core mission is to make reality data the foundation of industrial work, enabling better decision-making through seamless digital experiences.[1] VEERUM's VisOps platform—described as "the future of managing industrial data"—aggregates, contextualizes, and visualizes 2D and 3D industrial data in a single web-based interface, allowing teams across an organization to access real-time site conditions without traveling to physical locations.[1][3][5] The platform serves the world's largest industrial companies, managing over $225 billion in unified assets and delivering measurable returns: clients report 15x+ return on investment, improved safety and compliance, reduced costs, and decreased field exposure hours.[5]
VEERUM emerged from a decade-long focus on bridging the gap between physical industrial assets and digital reality.[3] The company was incorporated in 2014 and has evolved from being initially described as a "digital twin" platform to pioneering the broader VisOps framework—a methodology for optimizing how visual data flows through organizations, similar to how DevOps accelerates software development.[3]
The company's trajectory reflects growing market demand: in May 2025, VEERUM raised $12 million in Series B funding to expand its digital twin capabilities for heavy industry.[7] This funding round underscores investor confidence in the company's approach to solving operational challenges in asset-intensive sectors.
VEERUM distinguishes itself through several key advantages:
VEERUM operates at the intersection of three powerful trends: digital transformation in heavy industry, the maturation of 3D visualization technology, and the shift toward remote-first operations.[3][5]
The digital twin market itself is experiencing explosive growth, with projections of 39.92% compound annual growth rate, creating tailwinds for VEERUM's positioning.[7] The company's VisOps framework represents a conceptual evolution—moving beyond static digital replicas to dynamic, collaborative visual operations platforms that embed data into everyday workflows. This timing is critical: as industrial companies face labor shortages, safety pressures, and sustainability mandates, tools that reduce field exposure, improve decision velocity, and lower maintenance costs become strategically essential.
VEERUM's influence extends beyond its direct customer base. By standardizing support for OGC's 3D Tiles standard and promoting VisOps as an industry framework, the company is shaping how the broader industrial software ecosystem approaches visual data management.[7]
VEERUM is well-positioned to capitalize on the convergence of digital transformation and operational necessity in capital-intensive industries. The company's Series B funding and growing enterprise adoption suggest momentum toward potential future growth stages. Key trends to watch include:
As industrial companies accelerate their shift to "working in 3D digital reality," VEERUM's role as the primary visualization layer for asset operations positions it as infrastructure for the next generation of industrial work.[1][3]
