V13 Invest

V13 Invest functions as a dedicated venture capital fund, strategically deployed to acquire minority stakes in burgeoning European startups. The fund focuses on identifying and nurturing companies that develop solutions capable of enhancing and diversifying the business operations of its corporate sponsor. It operates with a managed investment approach, leveraging the expertise of a seasoned venture capital firm to execute its mandate.

The fund was established in July 2019 by La Française des Jeux (FDJ), France's national lottery and gaming operator, which allocated €30 million to the initiative. This creation was a direct outcome of FDJ's 'open innovation' strategy, conceived by CEO Stéphane Pallez, aimed at accelerating the company's digital transformation. Serena, a prominent tech-focused investment fund, was appointed to manage V13 Invest, applying its deep industry knowledge to guide investment decisions.

V13 Invest primarily serves FDJ's strategic objectives by investing in startups that can improve customer experience, payment services, particularly at points of sale, and innovation within entertainment sectors. The long-term vision for V13 Invest is to foster a symbiotic ecosystem where its portfolio companies contribute directly to FDJ's ongoing evolution and digital advancement, thus driving growth and delivering strategic value through cutting-edge solutions.