UPshow is a technology company.
UPshow has raised $8.0M across 1 funding round.
UPshow has raised $8.0M in total across 1 funding round.
UPshow is a Chicago-based B2B SaaS company that provides a cloud-based digital signage and performance marketing platform, transforming existing TV screens into interactive networks for customer and employee engagement.[1][2] It serves industries like hospitality, healthcare, fitness, automotive, education, retail, and entertainment, solving the problem of underutilized in-venue screens by enabling hyper-local content delivery—such as sports, news, games, social media, and promotions—to drive foot traffic, check sizes, and loyalty.[1][2][3] With over 500 entertainment channels, A/B testing, and mobile interactivity (e.g., QR codes for surveys), UPshow demonstrated strong growth, raising $32.18M before its acquisition by EverPass in July 2024.[1][4]
Founded in 2015 in Chicago, Illinois, UPshow emerged to capitalize on the untapped potential of venue TVs for interactive marketing, allowing businesses to display messages that prompt phone-based engagement like games in bars or employee surveys.[1][4] The founders leveraged SaaS expertise to build a white-labeled platform, quickly gaining traction with features like centralized content management and integrations for real-time content from RSS feeds, social media, and pay-per-view events.[2] Early milestones included partnerships with content providers for 500+ channels and recognition as a Google Chrome Enterprise Recommended Partner, culminating in significant funding ($32.18M total, with a $10M round) and the pivotal 2024 acquisition by EverPass, which expanded its distribution (e.g., Prime Video NFL deal).[1][4]
UPshow rides the digital out-of-home (DOOH) advertising and phygital experience trends, where physical venues blend screens with mobile for personalized, measurable interactions amid rising demand for in-person engagement post-pandemic.[2][5] Timing aligns with hospitality/retail recovery and content monetization (e.g., sports betting, PPV), amplified by cloud CMS scalability and low hardware needs—market forces like QR interactivity and data-driven marketing favor it over legacy signage.[1][3] It influences the ecosystem by enabling SMBs/chains to compete with apps via TV-as-a-platform, boosting loyalty programs and influencing peers toward interactive DOOH.
Post-2024 EverPass acquisition, UPshow is poised for accelerated expansion through integrated distribution deals (e.g., NFL on Prime Video) and cross-industry tools, potentially dominating interactive signage in high-traffic venues.[1] Trends like AI content personalization, AR overlays, and gamified loyalty will shape its path, evolving from standalone SaaS to a core EverPass engagement suite amid DOOH market growth. Its influence may grow by standardizing TV interactivity, turning passive screens into revenue engines and redefining on-premise marketing.
UPshow has raised $8.0M in total across 1 funding round.
UPshow's investors include 4490 Ventures.
UPshow has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series A in June 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2020 | $8.0M Series A | 4490 Ventures |