UNMADE is a technology company.
UNMADE has raised $13.0M across 3 funding rounds.
UNMADE has raised $13.0M in total across 3 funding rounds.
UNMADE has raised $13.0M in total across 3 funding rounds.
UNMADE's investors include Alven, Cipio Partners, Felix Capital, Frontline Ventures, XAnge, 2150, DST Global, FJ Labs, Tom Hulme, Index Ventures, Michael Birch.
Unmade is a London-based software company that builds UnmadeOS, a platform providing digital infrastructure for apparel and sportswear brands to enable demand-driven production, including customization, teamwear, and small-batch manufacturing at scale.[1][2][3] It serves leading global brands by automating design, visualization, and manufacturing processes, solving key industry problems like excess inventory, waste, slow time-to-market, and unsustainable fast-fashion practices through patented technologies that boost product variety, efficiency, and responsiveness.[1][2][3][6] Unmade has raised over $18 million, earned awards such as D&AD and Fast Company’s 50 Most Innovative Companies, and was acquired by Hi-Tech Apparel in July 2024, reflecting strong growth momentum in advanced manufacturing.[1][2]
Founded in 2013 as Knyttan and later rebranded to Unmade, the company emerged to disrupt the fashion industry's inefficient supply chains with on-demand apparel software.[2] Led by CEO Hal Watts and COO Simon Rea, it developed from a focus on automating design and production to delivering a comprehensive platform backed by 8 years of award-winning R&D and 4 patents.[1][2][3] Early traction came through alliances with major brands, raising $13-18 million across rounds, and pivoting to fight fast-fashion's waste via demand-connected production, culminating in its 2024 acquisition by Hi-Tech Apparel.[1][2][5][6]
Unmade stands out in fashion tech through these key strengths:
Unmade rides the sustainability and digital transformation wave in fashion, where market forces like consumer demand for customization, regulatory pressures on waste, and supply chain volatility favor agile, on-demand models over fast-fashion excess.[1][6] Its timing aligns with advanced manufacturing trends, using AI/visualization to connect demand directly to factories—critical as apparel faces scrutiny for 10% of global carbon emissions and inventory overproduction.[2][3][6] By enabling brands to produce only what's needed, Unmade influences the ecosystem toward circularity, inspiring partnerships and reducing industry overheads, while its 2024 acquisition accelerates integration into larger manufacturing networks.[2][6]
Post-acquisition by Hi-Tech Apparel, Unmade is poised to scale UnmadeOS globally, embedding its tech deeper into factory floors for broader adoption in personalized sportswear and apparel.[2] Trends like generative AI for design, rising e-commerce customization, and ESG mandates will propel growth, potentially expanding to adjacent sectors like accessories. Its influence may evolve from disruptor to standard-setter, driving a more responsible fashion ecosystem—unlocking product potential as it connects demand to production from day one.[1][3]
UNMADE has raised $13.0M across 3 funding rounds. Most recently, it raised $6.0M Seed in July 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2019 | $6.0M Seed | Alven, Cipio Partners, Felix Capital, Frontline Ventures, XAnge | |
| Aug 1, 2018 | $4.0M Venture Round | 2150, Alven, Cipio Partners, DST Global, Felix Capital, FJ Labs, Tom Hulme, Index Ventures, XAnge, Michael Birch | |
| Jun 1, 2015 | $3.0M Seed | 2150, Alven, Cipio Partners, DST Global, Felix Capital, FJ Labs, Tom Hulme, Index Ventures, XAnge, Michael Birch |