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§ Private Profile · Santa Cruz, CA, USA
tuul is a technology company.
Tuul.AI develops custom artificial intelligence systems and domain-specific computer vision solutions. The company creates field-proven AI products, including applications for livestock weight measurement from video, augmented reality fish measurement, and speech analytics for dementia risk assessment, along with generating synthetic data for robotics. Their technical approach emphasizes building tailored AI systems and the necessary datasets to power them across various industries.
The company was co-founded by Toby Corey, Tom Harper, and Wayne Tsuchitani. Toby Corey, an experienced entrepreneur and Stanford lecturer, has been a key figure in the venture. Their initial insight recognized the growing need for practical, contextual AI solutions capable of addressing specific industry challenges and deploying effective applications in the evolving digital landscape.
Tuul.AI's products and services cater to diverse sectors, including agriculture, healthcare, and robotics, targeting businesses that require intelligent products and mobile AI applications. The company's vision centers on delivering deployable AI native products, offering custom development and technical consultancy to solve complex, domain-specific problems with effective, real-world solutions that move beyond theoretical models.
tuul has raised $2.0M across 1 funding round.
tuul has raised $2.0M in total across 1 funding round.
tuul has raised $2.0M in total across 1 funding round.
tuul's investors include Greycroft, Battery Ventures, Bessemer Venture Partners, CAV Investment Group, Human Augmentation Syndicate, Latitud, Lead Edge Capital, Raine Ventures, Spark Capital, Streamlined Ventures, Alexander Torrenegra, Errol Damelin.
tuul has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2014 | $2M Seed | Greycroft | Battery Ventures, Bessemer Venture Partners, CAV Investment Group, Human Augmentation Syndicate, Latitud, Lead Edge Capital, Raine Ventures, Spark Capital, Streamlined Ventures, Alexander Torrenegra, Errol Damelin, Florian Otto, Gregory Waldorf, James Gray, Wences Casares, The Raine Group | Announced |
Tuul Technologies is a Santa Cruz, California-based technology company specializing in AI-driven solutions for enterprise customer engagement, sales automation, and real-world applications.[1][2][3][4] It develops contextual AI platforms, including an orchestration fabric for multi-surface AI agents, reusable modules for search, commerce, and service, and integrations with enterprise tools like Salesforce, Shopify, and Stripe, targeting blue-chip clients in sports, luxury brands, and beyond.[1][2] The company also builds field-proven AI products such as livestock weight estimation from video, AR fish measurement, speech analytics for dementia risk, synthetic data for robots, and action-taking chat/voice agents designed for edge deployment in settings like barns and tournaments.[3] Tuul serves enterprises seeking to automate sales processes, enhance customer interactions, and drive revenue growth, recently acquired by Logicea to scale its Web 4.0-ready AI globally.[2] With reported revenue around $4 million and 11-50 employees, it operates in computer software and engineering, founded in 2014 as a privately-held entity.[4][5]
Tuul Technologies emerged from the vision of Toby Corey, its co-founder and CEO, a Santa Cruz-based serial entrepreneur known as the "Restless Soul" for his track record in tech innovation.[1] After serving as Executive Chairman and COO at Cruz Foam, where he advanced sustainable packaging, Corey pivoted to AI, launching Tuul to revolutionize customer journeys for sports and luxury brands.[1] The idea crystallized around AI-driven revenue tools, evolving to include a fundraising AI called TuulBot for pre-seed to Series A stages, demonstrated at the Santa Cruz Works New Tech event planned for March 5, 2025.[1] Early traction came from real-world testing of its AI platform, leading to deep relationships with blue-chip clients and expansion into enterprise sales automation, replacing manual BDR/SDR tasks.[1] By combining proprietary orchestration with agentic AI, Tuul positioned itself for Web 4.0, culminating in its acquisition by Logicea, which accelerates global delivery of its innovations.[2]
(Note: Unrelated entities like the Estonian skincare firm tuul.care share the name but operate in cosmetics with no AI overlap.[6])
Tuul rides the wave of agentic AI and Web 4.0, shifting enterprises from static digital presence to adaptive, conversational ecosystems that anticipate user needs across surfaces.[2] Its timing aligns with surging demand for sales automation amid AI adoption, where tools replacing human BDR/SDR roles scale outbound efforts efficiently.[1] Market forces like enterprise AI integration (e.g., Salesforce, HubSpot) and edge computing for real-world apps favor Tuul's pre-built, integrable agents, reducing deployment friction in high-stakes sectors like sports, luxury, agriculture, and healthcare.[1][2][3] Post-acquisition by Logicea, Tuul influences the ecosystem by powering global transformations, enabling AI-native organizations and accelerating innovations like fundraising bots, thus bridging startups and enterprises in the AI sales and engagement boom.[1][2]
With Logicea's backing, Tuul's platform will likely expand into more verticals, leveraging its orchestration fabric for broader Web 4.0 adoption and agentic AI in sales, customer service, and niche applications like agritech and health analytics.[2][3] Trends in edge AI, synthetic data, and conversational commerce will propel growth, especially as enterprises prioritize revenue-generating automation over generic LLMs. Its influence may evolve from stealth innovator to foundational layer in AI-native stacks, potentially unveiling advanced TuulBot iterations or new sector-specific agents, solidifying Toby Corey's role in Santa Cruz's tech resurgence.[1] This positions Tuul to capture value in a market where contextual intelligence drives loyalty and scale, echoing its origins in real-world AI impact.