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§ Private Profile · Accra, Ghana
Tress is a social community for black women's hairstyles. We are…
Key people at Tress.
Tress was founded in 2017 by Esther Olatunde (Founder/CTO) and Priscilla Hazel (Founder) and Cassandra Sarfo (Founder/CPO/Product Lead).
Tress is a social community app to discover and share beautiful hairstyles.
Many ladies are crazy about their hair. They change their hairstyles often, a lot and radically. Whether they have natural, relaxed, texlaxed or dreads, women are always on the lookout for new and beautiful hairstyle inspiration.
Equally important to many ladies is information about a preferred hairstyle. Information such as the name and location of the salon that had the hair done, the name of the hair-piece/extension or hair-product used on the hair and also the cost of having the hairstyle done at the salon. Women can admit to walking up to complete strangers to ask the detailed questions about hairstyles or stalk accounts on social media for the above information.
Tress is a fun, simple and easy to use app that addresses the hairstyle needs of women.
It is a social community mobile app for women to find hairstyle inspiration. Women additionally have access to important information about each hairstyle. Information such as the name of the extension/weave used, name of hair-care product, name and location of salon /stylist and price range of the hairstyle.
Users on the app can create a profile and upload their beautiful hairstyles with information such as the salon/stylist name, name of hairpiece/product used and price range for the hairstyle.
A user can follow other users and have other users following them thus creating a vibrant community. Users can have people liking and commenting on their post, increasing engagement and creating a vibrant hair community.
Over time women will have a database of all their hairstyles done over a period of time and can always refer back for
Key people at Tress.
Tress was founded in 2017 by Esther Olatunde (Founder/CTO) and Priscilla Hazel (Founder) and Cassandra Sarfo (Founder/CPO/Product Lead).
Tress is a social community platform dedicated to Black women's hairstyles, designed to inspire, connect, and empower users by showcasing diverse and creative hair looks. It serves Black women by providing a space to share their latest hairstyles, discover new styles, and access hair care resources, addressing the historically fragmented market for Black hair inspiration and care[4][6]. The platform solves the problem of limited representation and centralized resources for Black hair, fostering a supportive community that celebrates natural hair textures and styles. Tress is gaining momentum as it aims to become a comprehensive hub for Black hair needs, integrating social sharing with product discovery and education[6].
Tress was founded by three Black female tech entrepreneurs who recognized the fragmentation in the Black hair care industry and the lack of a centralized platform for Black women to share and find hairstyle inspiration[4][6]. The idea emerged from their personal experiences and the broader cultural movement of embracing natural Black hair. Early traction came from community engagement and the platform’s ability to bring together diverse hair styles and stories, positioning Tress as a unique and culturally relevant space for Black women to connect and celebrate their hair[4].
Tress rides the growing trend of niche social platforms that cater to underrepresented communities, leveraging the cultural resurgence of natural Black hair pride and the demand for authentic representation in tech and beauty spaces[4][6]. The timing is significant as more Black women reject mainstream beauty standards and seek platforms that celebrate their identity and hair textures. Market forces such as the rise of social commerce and community-driven content favor Tress’s model, positioning it to influence the broader ecosystem by setting a precedent for culturally specific tech solutions that blend social networking with commerce and education[6].
Looking ahead, Tress is poised to expand its offerings beyond hairstyle inspiration to include product subscriptions, personalized hair care recommendations, and possibly e-commerce integration, enhancing user engagement and monetization[6]. Trends shaping its journey include the continued growth of natural hair movements, increased digital community building, and the rise of social commerce tailored to niche audiences. Tress’s influence may grow as it becomes a central platform for Black hair culture, potentially inspiring similar ventures in other underrepresented beauty and lifestyle segments. This evolution ties back to its core mission of uniting and empowering Black women through their hair stories and needs.
