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Transpera has raised $21.0M across 4 funding rounds.
Key people at Transpera.
Transpera has raised $21.0M in total across 4 funding rounds.
Transpera provides a mobile video advertising platform for distributing and monetizing web videos on mobile devices. Its Transpera Ad Platform (TAP) equips publishers and carriers with content management and promotion capabilities. The platform integrates targeted ad formats:interactive banners, pre-roll, and overlay ads:optimized for mobile operating systems, ensuring efficient video delivery.
Frank Barbieri founded Transpera in 2007, foreseeing mobile phones as a primary channel for video and advertising. An experienced entrepreneur, Barbieri recognized a market need for dedicated monetization. His insight was creating a specialized platform connecting mobile video content with advertisers, generating revenue for publishers.
The platform serves mobile video publishers and carriers monetizing digital content, alongside advertisers. Transpera's vision centered on establishing the definitive mobile video advertising ecosystem. This empowered content providers to capitalize on consumption habits and enable advertisers to precisely engage audiences.
Transpera has raised $21.0M in total across 4 funding rounds.
Transpera's investors include Matt Golden, Flybridge Capital Partners, First Round Capital, Intel Capital, Labrador Ventures.
Transpera has raised $21.0M across 4 funding rounds. Most recently, it raised $9.0M Series C in June 2010.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2010 | $9M Series C | Matt Golden | Flybridge Capital Partners, First Round Capital, Intel Capital, Labrador Ventures | Announced |
| Jan 14, 2010 | $2M Venture Round | — | — | Announced |
| Jan 1, 2010 | $2M Series C | — | Flybridge Capital Partners | Announced |
| Nov 1, 2008 | $8M Series B | — | Flybridge Capital Partners, First Round Capital, Intel Capital, Labrador Ventures | Announced |
Transpera is a Canadian IT services and custom software development company based in transpera.ca, specializing in managed IT services, custom applications, and automation solutions to streamline business operations. It serves small to medium-sized businesses, particularly in retail and franchise sectors like tanning salons, electronics, and lash studios, solving problems such as inefficient processes, inadequate IT support, and the lack of tailored software by building websites, dashboards, point-of-sale systems, intranets, and integrations that automate workflows and boost productivity[3]. Client testimonials highlight its role in supporting growth, including international expansion, with reliable maintenance, on-time delivery, and professional execution, indicating steady momentum through long-term partnerships rather than explosive scaling[3].
Transpera's backstory is rooted in addressing practical IT gaps for businesses without off-the-shelf solutions, evolving into a full-service provider combining managed services with bespoke development. While specific founding year and founders are not detailed in available sources, its origin emphasizes hands-on problem-solving for clients like Fabutan, Visions Electronics, The Tanning Depot, and Hush Lash Studio, starting from early store support and scaling to ecosystem-wide integrations, including U.S. expansion[3]. This trajectory humanizes Transpera as a dependable partner that grew organically through client dependencies, focusing on automation and infrastructure from inception.
Transpera rides the trend of digital transformation for SMBs, where small businesses seek affordable, customized IT to compete amid rising automation demands and remote operations. Timing aligns with post-pandemic shifts toward integrated tech stacks, as retail and franchise sectors digitize POS, training, and intranets to cut costs and scale[3]. Market forces like cybersecurity needs, cloud infrastructure, and no-code/low-code gaps favor its model, influencing the ecosystem by empowering non-tech-savvy owners with tailored solutions that reduce reliance on big vendors. In Canada's tech scene, it fills a niche for localized, high-touch IT, contrasting global giants by prioritizing quality over scale[3].
Transpera is poised to expand as SMBs increasingly demand AI-driven automation and cybersecurity amid economic pressures. Trends like edge computing, zero-trust security, and franchise globalization will shape its path, potentially growing through more U.S./international clients and advanced dashboards. Its influence may evolve toward deeper SaaS offerings, maintaining small-team agility while amplifying startup-like efficiency for partners—echoing its core strength in simplifying the complex.
Key people at Transpera.
