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§ Private Profile · 548 Market Street Suite 83903 San Francisco, California 94104 United States
Traceable is a technology company.
Traceable delivers an API security platform protecting modern applications with comprehensive visibility and robust defenses for all APIs. Its solution enables organizations to identify and neutralize threats across the entire API attack surface. The platform provides end-to-end security monitoring, mitigating risks and optimizing critical API value within cloud-native environments.
Founded in 2019 by Jyoti Bansal and Sanjay Nagaraj, Traceable emerged from their recognition of escalating security challenges posed by ubiquitous API adoption. Bansal, leveraging his extensive enterprise software background, identified the urgent need for specialized security to safeguard the foundational elements of the digital economy, leading to the company’s inception.
Traceable serves security and risk management leaders needing advanced defenses for their API-driven infrastructures. It enables customers to achieve deep API visibility and resilient attack protection. The company’s vision is to foster secure innovation within the API economy, ensuring businesses confidently leverage APIs while maintaining strong security against evolving threats.
Traceable has raised $140.0M across 4 funding rounds.
Traceable has raised $140.0M in total across 4 funding rounds.
Traceable has raised $140.0M in total across 4 funding rounds.
Traceable's investors include Matt Carbonara ✅, Geodesic Capital, Steve Harrick, Sorenson Capital, Unusual Ventures, AIX Ventures, Jacob Colker, Citi Ventures, Essence VC, IVP, Khosla Ventures, Madrona Ventures.
Traceable has raised $140.0M across 4 funding rounds. Most recently, it raised $30.0M Other Equity in May 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2024 | $30M Venture Round | — | Matt Carbonara ✅, Geodesic Capital, Steve Harrick, Sorenson Capital, Unusual Ventures | Announced |
| Apr 1, 2024 | $30M Series U | — | AIX Ventures, Jacob Colker, Citi Ventures, Essence VC, IVP, Khosla Ventures, Madrona Venture Group, Point72 Ventures, Redpoint Ventures, Unusual Ventures, Greg Brockman, Matt Carbonara | Announced |
| May 1, 2022 | $60M Series B | IVP | AIX Ventures, Citi Ventures, Essence VC, Redpoint Ventures, Unusual Ventures, Greg Brockman, Matt Carbonara, BIG Labs, Tiger Global | Announced |
| Jul 14, 2020 | $20M Series A | BIG Labs, Jyoti Bansal | — | Announced |
Traceable AI is a cybersecurity company specializing in API security, offering a platform that provides API discovery, threat detection, attack protection, and testing to secure modern applications in cloud-native environments[1][2][3][5]. It serves industries like finance, government, healthcare, and high-tech, solving the problem of API vulnerabilities and threats in API-driven architectures by delivering contextual intelligence, governance, and scalable protection[1][2][3]. Founded in 2018, Traceable raised $110.25M before merging with Harness in February 2025, enhancing DevSecOps with integrated security across the software lifecycle; this positions the combined entity for growth amid rising API usage in AI and cloud apps[1][3][4].
Traceable was founded in 2018 by serial entrepreneurs Jyoti Bansal and Sanjay Nagaraj, who identified the security gaps in cloud-native architectures and APIs during their time at AppDynamics[3][6]. Emerging from BIG Labs as a stealth project about 18 months prior to its public launch, the idea stemmed from the need to protect applications from known and emerging threats using end-to-end trace data analyzed by machine learning (TraceAI)[6]. Early traction included releasing Hypertrace as open-source distributed tracing technology, enabling visibility into app topology and data flows, which accelerated adoption by uniting security, DevOps, and development teams[6]. Key milestones featured $60M in Series B funding in 2022, new products like API Catalog and Zero Trust solutions, and the pivotal 2025 merger with Harness[2][3].
Traceable rides the explosive growth of API-first, cloud-native applications, where APIs underpin AI/LLM integrations, microservices, and hybrid clouds—Gartner predicts 80% of organizations will use generative AI APIs by 2026[3][5]. Timing aligns with surging API attacks and regulatory demands (e.g., compliance in finance/healthcare), amplified by DevOps-security convergence post-merger with Harness[1][2][3]. Market forces like zero-trust mandates and AI app vulnerabilities favor its proactive, traffic-based testing over legacy scanners[5]. It influences the ecosystem by open-sourcing Hypertrace for observability, enabling faster vulnerability fixes, and merging to embed API security in DevSecOps pipelines[3][6].
Post-2025 Harness merger, Traceable will expand as a core AI-native DevSecOps pillar, launching cloud-native security for modern apps and tackling LLM-specific risks like data leaks[1][3][5]. Trends like generative AI proliferation and runtime protection will drive demand, with its scale and integrations positioning it to dominate API security amid billions of daily calls[2][5]. Influence may evolve toward ecosystem-wide standards via open-source contributions and partnerships, minimizing API risks while accelerating secure innovation—cementing its role from specialist to indispensable platform in a hyper-connected world[3][6].