Loading organizations...
Key people at Timma.
Timma develops a comprehensive online platform designed to streamline the booking and management of hair, beauty, and massage services. The company provides a digital ecosystem that enables consumers to easily discover and book appointments while offering industry professionals a robust suite of tools, including an integrated digital booking and cashier system, to optimize operations and maximize their schedule utilization. This dual-sided marketplace approach addresses critical needs for both service providers and their clientele.
Founded in 2015 by Mats Feigum Johansen, Lauri Orkoneva, and Jaakko Hyytiainen, Timma emerged from the insight that a significant opportunity existed to modernize and digitize the salon and wellness industry. The founders identified the everyday challenge faced by consumers in finding available appointments and by entrepreneurs in efficiently managing their businesses, leading them to create a smart, centralized solution.
Timma serves a diverse customer base, from individuals seeking convenient access to beauty and wellness appointments to salon and wellness entrepreneurs aiming to enhance efficiency and customer engagement. The company's mission is to empower the salon industry with leading digital solutions, fostering innovation and aiming to set the standard as the most forward-thinking company within the sector.
Key people at Timma.
Timma is a Helsinki-based SaaS company founded in 2015 that provides an integrated management platform for hair salons, beauty parlors, and massage businesses.[1][3] Its core product enables business operations management alongside online appointment booking, delivering an intuitive interface that saves time for both service providers and customers.[1] Targeting the personal care services sector primarily in the Nordics, Timma solves fragmented scheduling and operational inefficiencies in a competitive industry, with strong growth evidenced by expansions into Sweden (2017) and Norway (2018), funded by EU-backed loans for hiring and working capital.[1] As of 2024, the company plans acquisitions to accelerate expansion, signaling sustained momentum.[2]
Timma was founded in 2015 in Helsinki, Finland, by young entrepreneurs fresh out of university, including CEO Lari Mykrä, who described the origins as a low-risk bet: "At the time, we were young, just out of university, no liabilities, no mortgages…nothing to lose really. We came up with the idea, we thought it would work…and it did."[1] The idea emerged to create a streamlined SaaS tool for the beauty and wellness sector, addressing pain points in appointment booking and salon management.[1][3] Early traction came from rapid adoption in Finland, leading to EU-guaranteed InnovFin financing via OP Corporate Bank to fuel scaling, including international hires and market entries.[1] This bootstrapped-to-funded pivot marked pivotal growth, evolving from a local solution to a Nordic platform.[1][3]
Timma stands out in the appointment booking and management space through:
Timma rides the wave of SaaS digitization in service-heavy industries, particularly beauty and wellness, where online booking demand surged post-pandemic amid mobile-first consumer habits and operational pressures on small businesses.[1] Timing aligns with Nordic digital adoption trends, supported by EU initiatives like EFSI and InnovFin that de-risk scaling for ICT firms.[1] Market forces favoring Timma include labor shortages in skilled services—addressed via efficient tools—and cross-border expansion in harmonized Nordic markets.[1][2] By enabling faster bookings and operations, Timma influences the ecosystem, boosting productivity for thousands of salons and paving the way for consolidations via its acquisition strategy.[2]
Timma's acquisition-driven path positions it for Nordic dominance in beauty tech SaaS, potentially entering new countries while layering AI-enhanced features like predictive scheduling.[1][2] Rising e-commerce in personal services and M&A activity in fintech-adjacent verticals will shape its trajectory, amplifying influence through network effects in fragmented markets.[2] As it evolves from Finnish innovator to regional consolidator, Timma exemplifies how targeted SaaS solves real-world inefficiencies, tying back to its bold, youthful origins in delivering intuitive tools that just *work*.
