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§ Private Profile · London, United Kingdom
Business finance platform offering tools for financial operations.
Tide develops laundry detergents for superior cleaning across diverse fabric care needs. Its portfolio includes liquids, powders, and concentrated pacs, engineered to remove stains, eliminate odors, and preserve fabric integrity. The brand continually innovates formulations to enhance efficacy in various washing conditions.
Tide's origin began in the 1930s with Procter & Gamble scientist David Byerly, who initiated "Project X" to create the first heavy-duty laundry detergent. After 14 years of focused research, Byerly formulated a breakthrough cleaning agent. This solution, effective against diverse stains, led to Tide's 1946 market debut, reducing manual effort.
Tide serves a broad consumer base seeking reliable, efficient laundry solutions. The company upholds rigorous cleaning standards and continuous product innovation. Its vision balances superior performance with environmental stewardship, aiming for exceptional cleanliness while minimizing ecological footprint and fostering sustainability.
Tide has raised $502.2M across 7 funding rounds.
Key people at Tide.
Tide has raised $502.2M in total across 7 funding rounds.
Tide is a UK-based fintech company offering a digital-first business management platform for small and medium-sized enterprises (SMEs), including mobile banking accounts, invoicing, accounting, expense management, payments, credit products, and AI-driven tools.[3][5] It serves over 1.5 million SMEs globally, with a 13-14% market share in the UK (nearly 800,000 members) and rapid growth in India (over 800,000 members), alongside expansions into Germany and France.[1][2][4] Tide solves key SME pain points like cashflow management, administrative burdens, and access to credit through integrated tools such as Tide Credit Flex (short-term loans), real-time analytics, and agentic AI for processes like risk assessment and support.[1][2] With $225 million in 2023-24 revenue and recent $120 million funding valuing it at $1.5 billion (unicorn status), Tide demonstrates strong growth momentum fueled by international scaling and product innovation.[2][6]
Tide was founded in 2015 by George Bevis, a former banker, who was joined by Eileen Burbidge, a UK government advisor, venture capitalist, and founder of Passion Capital, as Chairman.[3][5] Registered on May 18, 2015, Tide launched as one of the UK's first digital-only finance platforms for businesses, securing Financial Conduct Authority permission in February 2016 with banking services provided by regulated partner PrePay Solutions.[5] Early traction came from its mobile-first current accounts and integrated services like automated bookkeeping and invoicing, building on Bevis's banking experience to address SME gaps in traditional finance.[5] Pivotal moments include a 2021 $100 million round at $650 million valuation, international launches (India in late 2022, Germany in December 2024, France in September 2025), and a 2025 $120 million raise led by TPG, doubling its valuation amid unicorn achievement.[2][6]
Tide rides the global SME digital banking trend, where traditional banks lag in serving 400+ million underserved SMEs with fast, low-cost tools amid rising admin complexity.[1][3] Timing aligns with post-pandemic SME booms, AI maturation for fintech automation, and regulatory shifts favoring digital challengers—evident in its 13-14% UK share and India outpacing UK growth.[1][2] Market forces like cashflow squeezes (e.g., overdraft needs) and international expansion opportunities (Europe via Germany/France, Asia via India) propel it, backed by $120 million funding for AI and scaling.[2][6] Tide influences the ecosystem by pioneering agentic AI in business management, fostering SME resilience (e.g., net-zero support), and building a remote-first tech model with hubs in Lithuania, Hyderabad, and Sofia, democratizing fintech beyond high streets.[1][4][5]
Tide's unicorn trajectory positions it to dominate global SME platforms, with next steps focusing on European mainland growth, full UK product rollout internationally, and agentic AI expansions for autonomous admin/fraud tools.[1][2][6] Trends like AI orchestration, SME net-zero mandates, and emerging market digitization (India's scale) will shape its path, potentially flipping to profitability post-$18 million 2023-24 losses via revenue growth.[2] Its influence may evolve from UK challenger to global leader, empowering 1.5+ million SMEs with intelligent banking that saves time, cuts costs, and unlocks growth—reinforcing its mission as the go-to platform for the world's small businesses.[1][4]
Key people at Tide.
Tide has raised $502.2M across 7 funding rounds. Most recently, it raised $134.0M Debt in January 2026.
Tide has raised $502.2M in total across 7 funding rounds.
Tide's investors include Fasanara Capital, Yemi Lalude, Apax Digital, Addition, Anthemis Group, Cowboy Ventures, La Famiglia, Mouro Capital, Northzone, Tiger Global Management, Daniel Graf, Eric Nadalin.
