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Ticketfly offers an integrated platform for ticketing, marketing, and analytics, serving the live events industry. It provides tools designed to streamline ticket distribution, enhance social media engagement for promoters, and deliver data-driven insights. This technology supports event management, from sales to audience understanding, empowering venues and organizers to manage operations efficiently.
Founded in 2008 in San Francisco, California, Ticketfly was conceived by Andrew Dreskin, who served as its CEO. Dreskin's background included co-founding Ticketweb. His key insight was to develop a modern, social-media-enabled ticketing solution for the evolving needs of event promoters and venues.
The platform serves venues and event organizers seeking effective solutions for live event logistics. Ticketfly's mission was to connect music makers with fans through an intuitive marketplace that optimizes ticket sales and enhances the live experience. It aimed to be the leading partner for promoters, fostering vibrant music and cultural scenes.
Ticketfly has raised $87.0M across 4 funding rounds.
Ticketfly has raised $87.0M in total across 4 funding rounds.
Ticketfly has raised $87.0M across 4 funding rounds. Most recently, it raised $50.0M Series D in July 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2015 | $50M Series D | Jeff Parks | BAM Ventures, Future Perfect Ventures, Great Oaks Venture Capital, Lazerow Ventures, ULU Ventures, BEN Barokas, Rikard Steiber | Announced |
| Jul 1, 2012 | $22M Series C | Sapphire Ventures | Madrona Venture Group, Trinity Ventures, Wildcat Ventures, Cross Creek Advisors, Mohr Davidow Ventures, Thomas Vardell | Announced |
| Apr 1, 2011 | $12M Series B | Mohr Davidow Ventures | Contour Venture Partners, Social Leverage, Wildcat Ventures, Roger Ehrenberg, Howard Lindzon, Primary Venture Partners | Announced |
| May 1, 2010 | $3M Series A | — | Contour Venture Partners, Social Leverage, Roger Ehrenberg, Howard Lindzon, NYC Seed, Primary Venture Partners | Announced |
Ticketfly is a technology company that provides ticketing, digital marketing, and analytics tools to reimagine the live event experience for promoters and fans.[1] It serves independent venues and promoters—over 1,100 partners including Merriweather Post Pavilion, Brooklyn Bowl, Pitchfork Music Festival, and Burning Man—helping them book talent, sell more tickets, boost in-venue revenue, and improve fan experiences through consumer-facing tools.[1] Founded in 2008, Ticketfly achieved strong growth, crossing $1B in gross merchandise volume by 2014 and raising $50M in Series D funding in 2015 from investors like Sapphire Ventures and Riverwood Capital; it was named one of Fast Company's Most Innovative Companies in Music that year.[1][2] However, Ticketfly was acquired by Eventbrite in 2017, becoming North America’s leading ticketing and marketing platform for independents before integration into Eventbrite's ecosystem.[3]
Ticketfly was founded in 2008 by Andrew Dreskin, who previously co-founded TicketWeb—the first company to sell tickets online—after years in the concert promotion business.[1][2][3] Dreskin launched Ticketfly to address gaps in the ticketing industry, particularly for independent venues facing consolidation, outdated tech, and data-sharing issues with competitors.[3] Early traction came quickly, with partnerships across 1,100 leading venues and promoters, culminating in $1B gross volume by 2014 and major funding rounds.[1][2] A pivotal moment was its 2017 acquisition by Eventbrite, which united teams under Dreskin's leadership to combine music expertise with scaled event tech, including prior acquisitions like Queue for venue management.[3]
Ticketfly rode the live events digitization wave in the 2010s, capitalizing on online ticketing's shift from TicketWeb's early days to data-driven platforms amid venue consolidation and fan demand for seamless experiences.[1][3] Timing was ideal post-2008, as independents sought alternatives to giants like Ticketmaster, with market forces like mobile tech and analytics favoring specialized tools over generic ones.[3] It influenced the ecosystem by empowering 1,100+ partners, crossing $1B volume, and paving the way for Eventbrite's expansions (e.g., Queue, ticketscript), strengthening independent music tech against secondary markets like SeatGeek and StubHub.[2][3][4]
Post-2017 acquisition, Ticketfly's tech and team are fully embedded in Eventbrite, evolving toward integrated global platforms for venues, festivals, and promoters amid rising live events demand.[3] Trends like AI-driven personalization, post-pandemic recovery, and Web3 ticketing could amplify its legacy, with Eventbrite's scale enabling innovations in booking and fan engagement. Its influence may grow through Eventbrite's dominance, sustaining Dreskin's vision of independent-friendly tech that once reimagined live events from the ground up.[1][3]
Ticketfly has raised $87.0M in total across 4 funding rounds.
Ticketfly's investors include Jeff Parks, Bam Ventures, Future Perfect Ventures, Great Oaks Venture Capital, Lazerow Ventures, Ulu Ventures, Ben Barokas, Rikard Steiber, Sapphire Ventures, Madrona Ventures, Trinity Ventures, Wildcat Ventures.
