ThisThat is a technology company.
ThisThat has raised $3.0M across 1 funding round.
Key people at ThisThat.
ThisThat has raised $3.0M in total across 1 funding round.
Key people at ThisThat.
ThisThat has raised $3.0M in total across 1 funding round.
ThisThat's investors include 10x Group, Capnamic Ventures, Join Capital, L Catterton Growth, Andrej Henkler, François Nuyts, Michael Wax, Robert Wuttke.
ThisThat is a technology company specializing in influencer marketing measurement and data analytics. It provides brands and advertising agencies with tools to measure the effectiveness of influencer campaigns by focusing on brand lift metrics such as awareness, consideration, intent, and advocacy. ThisThat’s platform enables advertisers to optimize campaigns, prove ROI, and grow budgets confidently by revealing the true impact of influencer-driven word-of-mouth marketing. The company primarily serves brands and agencies looking to harness influencer marketing with data-backed insights[1][2][3].
Founded in 2017 and incorporated as THISTHAT LTD in the UK, ThisThat emerged from the founders’ ambition to create a unique social media and survey platform that combines viral engagement with deep audience insights. The company’s approach leverages a Tinder-style swiping experience to gather millions of opinions driven by user curiosity rather than extrinsic rewards, giving it a competitive edge in market research. Early traction came from establishing itself as a trusted measurement partner for influencer marketing, enabling brands to prove and improve the power of influence[5][6].
ThisThat rides the growing trend of data-driven influencer marketing, a sector expanding rapidly as brands shift budgets from traditional advertising to social influence. The timing is critical as marketers demand more accountability and measurable ROI from influencer campaigns. Market forces such as the rise of social commerce, increased consumer trust in peer recommendations, and the complexity of multi-platform campaigns work in ThisThat’s favor. By providing precise measurement tools, ThisThat influences the broader ecosystem by setting new standards for transparency and effectiveness in influencer marketing[1][2][3].
Looking ahead, ThisThat is well-positioned to capitalize on the continued growth of influencer marketing and the increasing sophistication of brand measurement needs. Trends like AI-driven analytics, deeper integration with e-commerce, and expanded global influencer markets will likely shape its evolution. As brands demand more granular insights and proof of influence, ThisThat’s platform could become indispensable for optimizing marketing spend and strategy. Its influence may grow beyond measurement into shaping how brands engage with influencers and consumers in a data-first manner[3][5].
ThisThat has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in January 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2024 | $3.0M Seed | 10x Group, Capnamic Ventures, Join Capital, L Catterton Growth, Andrej Henkler, François Nuyts, Michael Wax, Robert Wuttke |
