The Zebra is a technology company.
The Zebra has raised $258.0M across 6 funding rounds.
The Zebra has raised $258.0M in total across 6 funding rounds.
Zebra Technologies is a leading provider of hardware, software, and services for automatic identification, data capture, and enterprise mobility, specializing in rugged mobile computing, barcode scanners, RFID readers, thermal printers, and workflow optimization software.[1][2][3] It serves frontline workers in industries like retail, healthcare, manufacturing, logistics, transportation, and government, solving visibility and decision-making challenges by connecting people, assets, and data for real-time insights and operational efficiency.[1][2][3][4] With over 10,000 employees across 114 global facilities and ~7,150 patents, Zebra drives performance edges through platforms like Zebra Savanna (data intelligence), Zebra DNA (embedded device intelligence), and Zebra Workcloud (enterprise software for retail, banking, and healthcare).[2][3]
Zebra Technologies was founded in 1969 by Gary Kluss and Ed Kaplan, who built the company from an entrepreneurial base of around 200 employees into a global leader with over 10,000 employees across 57 sites.[3] Early innovations included the first rugged enterprise digital assistant and mobile RFID printing solutions, establishing its focus on automatic identification and data capture technologies like barcode printers, scanners, and mobile computers.[2][3] Key milestones include acquiring Motorola Solutions' Enterprise Business in 2014, launching Zebra DNA in 2015, becoming the NFL's official on-field player-tracking provider in 2015, introducing the Savanna platform in 2017, and recent expansions via acquisitions like Xplore (rugged tablets, 2018), Profitect (analytics, 2019), and antuit.ai, alongside product launches like the WS50 wearable computer.[2] Leadership transitioned with Bill Burns becoming CEO, succeeding Anders Gustafsson.[2]
Zebra rides the wave of edge computing and IoT proliferation, where frontline operations demand real-time data from physical assets amid supply chain disruptions, labor shortages, and digital transformation in retail, logistics, and manufacturing.[1][2][4] Its timing aligns with post-pandemic emphasis on resilient, visible operations—e.g., RFID and analytics for inventory accuracy—and growing needs in healthcare and government for rugged, connected devices.[3] Market forces like automation demands and AI integration favor Zebra's ecosystem, which influences the landscape by setting standards in enterprise mobility (e.g., Magic Quadrant leadership in location services and workforce management) and enabling partners to deliver actionable insights, reducing downtime and boosting decisions.[2]
Zebra is poised to deepen its edge AI leadership with expansions in computer vision, predictive analytics, and wearable tech, capitalizing on trends like 5G-enabled IoT, sustainable operations, and ESG-focused enterprise tools.[1][2] Expect heavier integration of acquisitions into Workcloud and Savanna for hyper-personalized frontline solutions, potentially targeting emerging sectors like smart warehouses amid e-commerce growth. Its influence will grow as the bridge between physical and digital worlds, empowering businesses with unprecedented visibility—reinforcing its status as the go-to innovator for operational edges that started with barcode pioneers Kluss and Kaplan.[3][4]
The Zebra has raised $258.0M in total across 6 funding rounds.
The Zebra's investors include Accel, Gregory Waldorf, 01 Advisors, Ballast Point Ventures, DCM, Felicis Ventures, Felix Capital, Floodgate, LGF, Liquid 2 Ventures, Long Journey Ventures, Outrun Ventures.
The Zebra has raised $258.0M across 6 funding rounds. Most recently, it raised $150.0M Series D in April 2021.