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§ Private Profile · San Francisco, CA, USA
The Yes is a company.
The Yes has raised $30.0M across 1 funding round.
Key people at The Yes.
The Yes has raised $30.0M in total across 1 funding round.
The Yes operates an AI-driven e-commerce platform and shopping app focused on women's fashion. The company leverages advanced machine learning algorithms to personalize product recommendations and create adaptive shopping experiences, aiming to build a unique, one-to-one shopping feed for each user. Its technical approach emphasizes understanding individual style nuances to streamline the online fashion discovery process.
Julie Bornstein, a seasoned executive with extensive experience across fashion and technology, founded The Yes in 2018. Her foundational insight was the need to transform online apparel retail by deeply understanding individual consumer preferences. This led to the creation of a platform that uses artificial intelligence to move beyond traditional e-commerce models, offering a highly curated experience.
The platform caters to consumers seeking a more intuitive and efficient online shopping journey within women's fashion. The company's vision was to redefine the digital retail experience, developing a system that anticipates and learns a shopper's unique aesthetic. The Yes aimed to make online fashion discovery feel seamless and inherently tailored to individual tastes.
The Yes has raised $30.0M in total across 1 funding round.
The Yes's investors include Array Ventures, Bain Capital Ventures, Bowery Capital, Coelius Capital, ENIAC Ventures, Ensemble VC, Forerunner Ventures, Ligature, Math Capital, Moxxie Ventures, Oceans, QueensBridge Venture Partners.
Key people at The Yes.
The Yes has raised $30.0M across 1 funding round. Most recently, it raised $30.0M Series A in October 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2019 | $30M Series A | — | Array Ventures, Bain Capital Ventures, Bowery Capital, Coelius Capital, Eniac Ventures, Ensemble VC, Forerunner Ventures, Ligature, Math Capital, Moxxie Ventures, Oceans, Queensbridge Venture Partners, Social Capital, The General Partnership, Tribe Capital, Anthony Saleh, Evan Cheng, KIM Perell, LEV Ekster, Steph Korey, Kirsten Green, NEW Enterprise Associates, JON Callaghan | Announced |
The Yes VC is an early-stage venture capital firm investing primarily at the Pre-Seed and Seed stages in category-defining companies. It focuses on a broad range of sectors including AI, climate tech, biotech, consumer products, Web3/crypto, and proptech. The firm aims to back innovative startups that have the potential to reshape their industries, supporting around 20 companies annually with investments typically ranging from under $100K to a few million dollars. Yes VC positions itself as a peer investor to operators, emphasizing close collaboration and high conviction in its portfolio companies[2][3][6].
Yes VC is based in San Francisco and operates as a deliberately small, focused fund. While specific founding year and key partners are not detailed in the search results, the firm’s ethos is encapsulated in its motto: “When the world says No No No No No, and you hear a Yes, go towards that Yes as hard as you can.” This reflects a mission to support bold, innovative ideas at their earliest stages. The fund’s evolution appears centered on maintaining a high-touch, selective investment approach, concentrating on startups with strong potential for category leadership[2][3].
Yes VC rides the wave of early-stage innovation across multiple high-growth sectors, including AI and climate tech, which are currently experiencing significant market momentum. The timing is favorable given the increasing demand for sustainable technologies and AI-driven solutions. By focusing on pre-seed and seed stages, Yes VC plays a critical role in fueling innovation at its inception, helping startups overcome early funding gaps and scale rapidly. Its broad sector approach allows it to influence a wide swath of the tech ecosystem, fostering cross-sector innovation and supporting emerging trends like Web3 and biotech[2][3][6].
Looking ahead, Yes VC is likely to continue its focused investment strategy, leveraging its small, high-conviction portfolio to back startups that could become category leaders. Trends such as AI advancements, climate solutions, and decentralized technologies will shape its investment journey. As these sectors evolve, Yes VC’s early-stage support could amplify its influence, potentially expanding its footprint in the venture capital ecosystem. The firm’s commitment to saying “Yes” to bold ideas positions it well to capitalize on emerging opportunities and drive meaningful innovation in the coming years[2][3][6].
