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The SpringHill Company has raised $100.0M across 1 funding round.
Key people at The SpringHill Company.
The SpringHill Company was founded in 2015 by Jason Stein (Founder/General Partner).
The SpringHill Company has raised $100.0M in total across 1 funding round.
The SpringHill Company operates as a diversified entertainment and brand development enterprise, specializing in the creation and production of original content across various platforms. Its capabilities span film, television, audio, and digital media, alongside offering consulting and marketing services. The company develops original intellectual property and collaborates with established entities to craft innovative consumer strategies, effectively serving as a modern content and cultural consultancy.
Co-founded in 2020 by basketball icon LeBron James and his business partner Maverick Carter, The SpringHill Company emerged from their shared vision to build a media powerhouse that champions diverse narratives and empowers talent. Leveraging their extensive experience in sports, entertainment, and business, James and Carter sought to create an organization that transcends traditional media, focusing on authentic storytelling and cultural impact.
The company serves a broad audience through its various content offerings and partners with brands seeking innovative approaches to reach consumers. Its overarching mission is to empower greatness in every individual, aiming to build and scale a new category in consumer business. The SpringHill Company strives to amplify diverse voices and stories, shaping culture and fostering meaningful connections.
Key people at The SpringHill Company.
The SpringHill Company was founded in 2015 by Jason Stein (Founder/General Partner).
The SpringHill Company has raised $100.0M in total across 1 funding round.
The SpringHill Company's investors include Forerunner Ventures, Pareto Holdings, RevTech Ventures, Serena Ventures, TQ Ventures, Vayner RSE, Alex Rodriguez, Michael Ryan Dubin.
The SpringHill Company is an empowerment-led global consumer and entertainment company founded by LeBron James and Maverick Carter, focused on creating culturally resonant content, brands, and products across film, TV, documentaries, live events, branded content, and consumer products.[1][2][3] It unites earlier ventures like SpringHill Entertainment (production since 2007), Uninterrupted (athlete storytelling platform since 2015), and The Robot Company (brand consulting), serving audiences, creators, athletes, and brands by amplifying diverse voices and stories, particularly in sports, culture, and underrepresented narratives.[1][2][3] Key projects include *Space Jam: A New Legacy*, HBO's *The Shop*, Netflix series like *Rez Ball* and *Starting 5*, and Disney+ content, with strong growth evidenced by a 2021 valuation of $725 million from investors like RedBird Capital and a 2025 merger with Fulwell 73 backed by $40 million in funding.[1][3][4]
The SpringHill Company was officially founded in 2020 by NBA superstar LeBron James and longtime business partner Maverick Carter, both hailing from Akron, Ohio, where the company is named after James' childhood housing complex.[2][4] It consolidated their prior entities: SpringHill Entertainment (launched 2007 for film/TV production), Uninterrupted (2015, Sports Emmy-winning athlete media platform), and The Robot Company (integrated marketing and consultancy by Carter, James, and Paul Rivera, creators of *The Shop*).[1][2][3] Early traction came from deals like a 2020 ABC Signature scripted TV pact and Universal Pictures first-look agreement, plus $100 million raised from Guggenheim and SC Holdings.[2][3] Pivotal moments include 2021's minority stake sale valuing it at $725 million (led by RedBird, Fenway Sports Group, Nike, Epic Games) and the November 2024 "merger of equals" with Fulwell 73, finalized February 2025 under Fulwell Entertainment, with Carter as co-CEO alongside Leo Pearlman and $40 million growth capital.[1][3]
SpringHill rides the creator economy and sports-entertainment convergence wave, capitalizing on streamers pairing high-value sports rights with companion content like docs and series amid cord-cutting and fragmented media.[3][4] Timing aligns with post-pandemic demand for authentic, athlete-driven narratives, as traditional Hollywood struggles while platforms like Netflix and Disney+ seek IP from stars like James.[2][3] Market forces favoring it include private equity influx into sports/media (e.g., RedBird's $30B+ portfolio) and mergers for scale in a competitive landscape, influencing the ecosystem by empowering diverse creators and bridging athlete brands with global audiences.[1][3][4]
With its Fulwell merger and $40M infusion, SpringHill is poised to dominate unscripted sports content, live events, and consumer products, potentially scaling to multibillion-dollar status through self-financed IP and streamer deals.[1][3][4] Trends like AI-enhanced production, global sports streaming rights battles, and creator-led brands will shape its path, evolving its influence from niche empowerment to a diversified entertainment powerhouse that redefines athlete entrepreneurship—building directly on its mission to empower greatness in every individual.[1][5]
The SpringHill Company has raised $100.0M across 1 funding round. Most recently, it raised $100.0M Series U in June 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2020 | $100M Series U | — | Forerunner Ventures, Pareto Holdings, Revtech Ventures, Serena Ventures, TQ Ventures, Vayner RSE, Alex Rodriguez, Michael Ryan Dubin | Announced |
