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§ Private Profile · Nashville, TN, USA
Tend is a technology company.
Tend operates modern dental studios, providing comprehensive oral healthcare with an elevated patient experience. Technology integrates streamlined online booking, rapid diagnostics, and a personalized in-studio environment. Services range from routine care to specialized treatments like orthodontics and oral surgery, emphasizing transparency and patient-focused hospitality. This approach aims to deliver an efficient and comfortable dental journey for every patient.
Co-founded in October 2019 by serial entrepreneur Doug Hudson, with Michael Stenclik and Andy Grover, Tend addresses the antiquated dental model. Hudson, leveraging SmileDirectClub experience, recognized patient dissatisfaction and limited consumer innovation. His vision was creating a dental experience prioritizing comfort, transparency, and modern convenience, aiming to overcome the traditional anxieties associated with dental visits.
Tend caters to individuals seeking a contemporary, pleasant, and efficient alternative to traditional dental practices. Its vision is to redefine the dental experience, fostering an environment where patients genuinely anticipate visits. Through transparent pricing, advanced technology, and a hospitality-driven approach, Tend sets a new benchmark for oral healthcare delivery, transforming patient expectations.
Tend has raised $224.0M across 4 funding rounds.
Tend has raised $224.0M in total across 4 funding rounds.
Tend has raised $224.0M across 4 funding rounds. Most recently, it raised $130.0M Series C in April 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2021 | $130M Series C | Addition | Animal Capital, Giant Ventures, GV, Obvious Ventures, Pareto Holdings, Remus Capital, Rethink Impact, Tiger Global Management, Vine Ventures LP, Griffin Johnson, Juxtapose, Redpoint Ventures, Zigg Capital | Announced |
| Sep 1, 2020 | $37M Series B | — | Giant Ventures, GV | Announced |
| Oct 9, 2019 | $36M Seed | Redpoint Ventures | Bradley Tusk, Dave Gilboa, Neil Blumenthal, TOM X LEE, Zach Weinberg | Announced |
| Oct 1, 2019 | $21M Series A | — | Addition, Bain Capital Ventures, Curie.bio, Dash Fund, FIN Capital, Great Oaks Venture Capital, Nyca Partners, Operator Partners, Pareto Holdings, Third Prime, Tusk Venture Partners, WGI Group, Alexander Saint Amand, Derrick LI, Grant Miller, William Hockey | Announced |
Tend is a farm management software company that provides a comprehensive platform for agricultural operations, targeting small-scale and specialty growers.[1][4][7] Its tools enable crop planning, task management, record keeping, sales tracking, and profit insights, streamlining workflows to replace spreadsheets and manual processes for farmers worldwide.[1][4] Serving growers of all scales, Tend solves inefficiencies in farm operations by offering visibility into production, harvesting, and sales, with strong testimonials highlighting time savings and operational simplicity from users like Headwater Farms and Athiana Acres.[4]
Founded in 2015 and headquartered in Campbell, California, Tend has gained recognition as Farm Management Software of the Year for 2025, emphasizing its role in empowering farms to produce high-quality food efficiently.[1][4][7]
Tend was founded in 2015 in Campbell, California, emerging to address the fragmented tools used by small-scale farmers, such as spreadsheets and hand-drawn maps.[1][4] While specific founders are not detailed in available sources, the company quickly established itself in the agtech sector, focusing on software tailored for crop planning, task management, and sales.[1] Early traction came from real-world adoption, with farmers like Josh Chance of Headwater Farms crediting Tend for organizing chaotic planning into a single platform, and Daniel Garfinkel of Athiana Acres noting massive staff-hour savings across planting, seeding, harvesting, and sales data.[4] This grassroots validation propelled Tend's growth, culminating in its 2025 award for excellence in farm management software.[7]
Tend stands out in agtech through practical, farmer-centric features:
Tend rides the agtech wave driven by demands for sustainable food production amid climate challenges and supply chain pressures, enabling data-driven decisions for small farms often overlooked by enterprise tools.[1][4][7] Its timing aligns with rising needs for precision agriculture—tools that boost yields and reduce waste—as global food security becomes critical, with competitors like Mimiro and AIRM focusing on data sharing and AI but lacking Tend's holistic management suite.[1] Market forces like labor shortages and rising input costs favor Tend, as farmers seek affordable tech to compete; it influences the ecosystem by empowering independent growers, fostering resilient local food systems, and setting standards for accessible software in a sector projected for rapid digitization.[4][7]
Tend is poised for expansion by deepening AI integrations for predictive analytics and sustainability metrics, capitalizing on its 2025 award momentum to capture more mid-sized farms globally.[1][7] Trends like climate-resilient farming and regulatory pushes for traceability will shape its path, potentially through partnerships with insurers or larger ag platforms. Its influence may evolve from niche enabler to ecosystem leader, scaling software that keeps small farms viable in a consolidating industry—reinforcing its core mission of technology-fueled, high-quality food production.[4][7]
Tend has raised $224.0M in total across 4 funding rounds.
Tend's investors include Addition, Animal Capital, Giant Ventures, GV, Obvious Ventures, Pareto Holdings, REMUS Capital, Rethink Impact, Tiger Global Management, Vine Ventures LP, Griffin Johnson, Juxtapose.