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Technology Will Save Us developed DIY gadget kits, designed to engage individuals in hands-on electronics creation. Their product line featured kits like the Mover, Gamer, and Synth, enabling users to build and program functional devices. The company aimed to simplify complex technological concepts, fostering a shift from passive consumption to active creation.
Founded in 2012 in London by Bethany Koby and Daniel Hirschmann, the company's genesis stemmed from observing the public's relationship with technology. An encounter with a discarded laptop inspired the founders to empower individuals to understand and construct the digital tools they use.
Technology Will Save Us targeted a broad audience, from children to adults, to cultivate creative engagement with digital tools. Its vision centered on a future where people possess the skills and confidence to invent and innovate with technology, encouraging widespread participation and demystifying the digital landscape.
Technology Will Save Us has raised $8.7M across 4 funding rounds.
Technology Will Save Us has raised $8.7M in total across 4 funding rounds.
Technology Will Save Us has raised $8.7M across 4 funding rounds. Most recently, it raised $620K Other Equity in June 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 5, 2020 | $620K Venture Round | — | — | Announced |
| Nov 27, 2018 | $2M Series A Plus | Alex Latsis | — | Announced |
| Mar 1, 2018 | $4M Series A | Initial Capital | 9Yards Capital, Mercuri, Passion Capital, Simon Lambert, Chris LEE, Jonathan Howell, Martin Mccourt, Anna Jones, Backed, Leaf VC, SaatchInvest, Unltd INC | Announced |
| Dec 1, 2015 | $2M Seed | SaatchInvest | 9Yards Capital, Basecase Capital, Factorial, Hoxton Ventures, LGF, Passion Capital, Stellation Capital, Symbolic Capital, Uncork Capital, Weekend Fund, Akshay Kothari, Evan Cheng, George Burke, Scott Belsky, Andre DE Haes | Announced |
Technology Will Save Us has raised $8.7M in total across 4 funding rounds.
Technology Will Save Us's investors include Alex Latsis, Initial Capital, 9Yards Capital, Mercuri, Passion Capital, Simon Lambert, Chris Lee, Jonathan Howell, Martin McCourt, Anna Jones, Backed, Leaf VC.
Technology Will Save Us was a London-based edtech company that developed creative technology kits and digital platforms to empower children to build and create with technology. It targeted parents and kids aged 4-12, solving the problem of making STEM learning engaging and hands-on through products like DIY gadget kits, Electro Dough for young children, the Arcade Coder console, and the Future Inventors Club subscription service[1][3]. The company achieved notable growth, helping 1.2 million kids, boasting an 80% product engagement rate, and seeing 110% growth in digital channels post-COVID, while raising £7.6M in funding including a £5.3M Series A led by Brighteye Ventures[1].
Founded on June 8, 2011, as TECHNOLOGY WILL SAVE US LIMITED (company number 07661485), the company emerged from a vision to blend physical and digital tools for creative tech education, operating in the games and B2C sectors with a focus on retail sale of games and toys[1][2]. Key early milestones included three successful Kickstarters raising £250k, grants from Innovate UK (£450k) and Nesta, and R&D tax credits (£900k), building traction through launches like the new Electro Dough range and Arcade Coder on Amazon[1]. It gained recognition in ecosystems like Startups 100 in 2015, humanizing its mission via employee ownership and community involvement[1][4].
Technology Will Save Us rode the edtech and STEM toy wave, capitalizing on post-2010s demand for screen-free, creative tech tools amid rising parental focus on digital literacy. Timing aligned with COVID-19's digital acceleration, boosting its channels 110% while physical products like Arcade Coder tapped e-commerce surges on Amazon[1]. Market forces favoring hybrid learning (digital/non-digital B2C) positioned it well against pure app-based competitors, influencing the ecosystem by inspiring employee-owned models and crowdfunding for edtech startups[1][3]. Its 1.2 million kid impact highlighted a niche for empowering creation over consumption in kids' tech.
The company entered administration on March 17, 2021, and was officially dissolved on May 16, 2023, ending its journey despite strong early momentum and funding[2][3]. Looking ahead, its legacy in hybrid edtech kits could inspire relaunches or acquisitions in a maturing STEM toy market, shaped by AI-driven personalization and post-pandemic hybrid learning trends. As demands for creative tech education evolve, successors might amplify its influence, proving that while technology will save us captured a pivotal moment, sustainability remains the ultimate test for such innovators[1][2].
