High-Level Overview
Technology Will Save Us was a London-based edtech company that developed creative technology kits and digital platforms to empower children to build and create with technology. It targeted parents and kids aged 4-12, solving the problem of making STEM learning engaging and hands-on through products like DIY gadget kits, Electro Dough for young children, the Arcade Coder console, and the Future Inventors Club subscription service[1][3]. The company achieved notable growth, helping 1.2 million kids, boasting an 80% product engagement rate, and seeing 110% growth in digital channels post-COVID, while raising £7.6M in funding including a £5.3M Series A led by Brighteye Ventures[1].
Origin Story
Founded on June 8, 2011, as TECHNOLOGY WILL SAVE US LIMITED (company number 07661485), the company emerged from a vision to blend physical and digital tools for creative tech education, operating in the games and B2C sectors with a focus on retail sale of games and toys[1][2]. Key early milestones included three successful Kickstarters raising £250k, grants from Innovate UK (£450k) and Nesta, and R&D tax credits (£900k), building traction through launches like the new Electro Dough range and Arcade Coder on Amazon[1]. It gained recognition in ecosystems like Startups 100 in 2015, humanizing its mission via employee ownership and community involvement[1][4].
Core Differentiators
- Hands-on, hybrid products: Combined physical DIY kits (e.g., gadget kits, Electro Dough) with digital platforms and subscriptions, fostering high 80% engagement by making tech creation accessible for kids 4-6 and older[1][3].
- Rapid innovation and launches: Delivered products like Arcade Coder and Future Inventors Club in weeks, with strong digital growth (110% post-COVID) and reach to 1.2 million kids[1].
- Community and ownership model: Every employee was an owner, extending equity to crowdfunding backers via platforms like Seedrs and Republic Europe, building loyalty in edtech[1].
- Proven funding traction: Secured diverse capital (£7.6M total) from VCs, grants, and crowdfunding, differentiating it in the competitive kids' tech space[1].
Role in the Broader Tech Landscape
Technology Will Save Us rode the edtech and STEM toy wave, capitalizing on post-2010s demand for screen-free, creative tech tools amid rising parental focus on digital literacy. Timing aligned with COVID-19's digital acceleration, boosting its channels 110% while physical products like Arcade Coder tapped e-commerce surges on Amazon[1]. Market forces favoring hybrid learning (digital/non-digital B2C) positioned it well against pure app-based competitors, influencing the ecosystem by inspiring employee-owned models and crowdfunding for edtech startups[1][3]. Its 1.2 million kid impact highlighted a niche for empowering creation over consumption in kids' tech.
Quick Take & Future Outlook
The company entered administration on March 17, 2021, and was officially dissolved on May 16, 2023, ending its journey despite strong early momentum and funding[2][3]. Looking ahead, its legacy in hybrid edtech kits could inspire relaunches or acquisitions in a maturing STEM toy market, shaped by AI-driven personalization and post-pandemic hybrid learning trends. As demands for creative tech education evolve, successors might amplify its influence, proving that while technology will save us captured a pivotal moment, sustainability remains the ultimate test for such innovators[1][2].