TAPPP is a New York-based technology and marketing company that builds an interactive gaming, betting, and transaction platform enabling single-screen, real-time contextual commerce experiences across TVs, devices, events, and in-store settings.[1][2][3] It serves media companies, consumer products brands, and sports wagering clients like BetMGM and Major League Rugby, solving the problem of frictionless payments and engagement during live events by integrating digital wallets, gift cards, and MicroApp panels for seamless transactions and personalized content.[1][2][3] With $21.4 million raised, including a $10 million Series B in 2022, TAPPP has launched products in over 25,000 U.S. retail doors and secured partnerships like MLB, driving customer acquisition, retention, and engagement—such as 30% participation rates in rugby broadcasts and millions of daily impressions for BetMGM.[3][4]
Founded in 2011 (with some sources noting 2013) by Sundip (Sandy) Agarwal, former Director and Head of Asia Pacific at Nokia, TAPPP emerged from a mission to help sports video streaming services monetize through retail gift card distribution and error-free transaction processing.[2][3][5] The idea gained traction in sports betting, where TAPPP's platform propelled BetMGM to the #1 sportsbook gift card at retail and earned a U.S. patent for single-screen, real-time betting on any video display.[1][2] Pivotal moments include launching payment products across 25,000+ U.S. retail doors from 2018-2022, a $5 million raise in 2019 for prepaid sports streaming access, and a $10 million Series B in 2022 amid growing interactivity in live sports.[3][4]
TAPPP rides the wave of converging live sports streaming, legalized sports betting, and contextual commerce, capitalizing on post-2018 U.S. betting legalization and cord-cutting trends that demand interactive TV experiences.[2][3] Timing aligns with rising digital wallet adoption and 5G-enabled low-latency streaming, enabling "in-the-moment" transactions during high-engagement events like NFL games or rugby broadcasts.[1] Market forces like retail media growth (e.g., gift cards in 25,000+ stores) and partnerships with MLB/BetMGM position it to fragment traditional ad models, influencing the ecosystem by pioneering single-screen betting and boosting fan loyalty for broadcasters and leagues.[1][3]
TAPPP is primed to expand its MicroApp ecosystem amid surging global sports betting markets and interactive TV innovations, potentially integrating AI for hyper-personalized wagering and commerce. Trends like Web3 wallets, AR overlays on broadcasts, and international expansion (building on U.S. retail dominance) could amplify its role, evolving from betting enabler to full-spectrum live-event commerce platform—redefining how fans transact without disrupting the view.[1][2] This positions TAPPP as a key player in viewer-centric entertainment, tying back to its core strength in making customized commerce effortlessly simple.
Tappp has raised $16.0M in total across 3 funding rounds.
Tappp's investors include Accomplice VC, Bain Capital, Boston Seed Capital, Double Down, G20 Ventures, Anthony Pompliano, Baron Davis, Jerod Mayo, Shane Neman, Amasia, B Capital Group, Broadway Angels.
Tappp has raised $16.0M across 3 funding rounds. Most recently, it raised $10.0M Series B in April 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2022 | $10.0M Series B | Accomplice VC, Bain Capital, Boston Seed Capital, Double Down, G20 Ventures, Anthony Pompliano, Baron Davis, Jerod Mayo, Shane Neman | |
| May 1, 2016 | $4.0M Venture Round | Amasia, B Capital Group, Broadway Angels, Female Founders Fund, Golden Gate Ventures, Gotham Gal Ventures, Great Oaks Venture Capital, Social Starts, The Perkins Fund, Transmedia Capital, True Global Ventures, Visionaire Ventures | |
| Jul 1, 2015 | $2.0M Seed | Broadway Angels, Female Founders Fund, Gotham Gal Ventures, Great Oaks Venture Capital, Social Starts, The Perkins Fund, Transmedia Capital |
