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§ Private Profile · New York City, NY, USA
Tappp is a technology company.
TAPPP develops integrated platforms for interactive entertainment, commerce, and digital payment solutions. Its technology enables contextual commerce experiences across on-screen, at-event, and in-store environments. These capabilities empower global businesses to drive customer acquisition, streamline transactions, and enhance brand engagement through dynamic processing, fostering improved customer retention.
Sundip Agarwal founded TAPPP in 2012, aiming to transform revenue generation and audience engagement for sports video streaming services. His founding insight merged widespread retail gift card distribution with robust, dynamic transaction processing. This approach provided accessible, efficient payment methods for interactive content, addressing a critical need for emerging platforms.
TAPPP serves global companies across diverse industries, seeking to improve entertainment-related audience interaction and transaction experiences. The company’s mission is to redefine how businesses and consumers engage with programming, products, and services. TAPPP strives to add personalization and enjoyment while minimizing friction, shaping the future of interactive commerce.
Tappp has raised $21.0M across 4 funding rounds.
Tappp has raised $21.0M in total across 4 funding rounds.
Tappp has raised $21.0M across 4 funding rounds. Most recently, it raised $10.0M Series B in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $10M Series B | Accomplice VC, Verance Capital | Bain Capital, Boston Seed Capital, Double Down, G20 Ventures, Anthony Pompliano, Baron Davis, Jerod Mayo, Shane Neman, Peter Tomozawa, Stephen Pagliuca, ADvantage, Oakvale Sports Investco, Permit Ventures | Announced |
| Sep 5, 2018 | $5M Series A | Jeremy Pressman | Accomplice, Courtside Ventures, Elysian Park Ventures, Go4it Capital, Sterling.VC | Announced |
| May 1, 2016 | $4M Series U | — | Amasia, B Capital Group, Broadway Angels, Female Founders Fund, Golden Gate Ventures, Gotham GAL Ventures, Great Oaks Venture Capital, Social Starts, The Perkins Fund, Transmedia Capital, True Global Ventures, Visionaire Ventures | Announced |
| Jul 1, 2015 | $2M Seed | — | Broadway Angels, Female Founders Fund, Gotham GAL Ventures, Great Oaks Venture Capital, Social Starts, The Perkins Fund, Transmedia Capital | Announced |
Tappp has raised $21.0M in total across 4 funding rounds.
Tappp's investors include Accomplice VC, Verance Capital, Bain Capital, Boston Seed Capital, Double Down, G20 Ventures, Anthony Pompliano, Baron Davis, Jerod Mayo, Shane Neman, Peter Tomozawa, Stephen Pagliuca.
TAPPP is a New York-based technology and marketing company that builds an interactive gaming, betting, and transaction platform enabling single-screen, real-time contextual commerce experiences across TVs, devices, events, and in-store settings.[1][2][3] It serves media companies, consumer products brands, and sports wagering clients like BetMGM and Major League Rugby, solving the problem of frictionless payments and engagement during live events by integrating digital wallets, gift cards, and MicroApp panels for seamless transactions and personalized content.[1][2][3] With $21.4 million raised, including a $10 million Series B in 2022, TAPPP has launched products in over 25,000 U.S. retail doors and secured partnerships like MLB, driving customer acquisition, retention, and engagement—such as 30% participation rates in rugby broadcasts and millions of daily impressions for BetMGM.[3][4]
Founded in 2011 (with some sources noting 2013) by Sundip (Sandy) Agarwal, former Director and Head of Asia Pacific at Nokia, TAPPP emerged from a mission to help sports video streaming services monetize through retail gift card distribution and error-free transaction processing.[2][3][5] The idea gained traction in sports betting, where TAPPP's platform propelled BetMGM to the #1 sportsbook gift card at retail and earned a U.S. patent for single-screen, real-time betting on any video display.[1][2] Pivotal moments include launching payment products across 25,000+ U.S. retail doors from 2018-2022, a $5 million raise in 2019 for prepaid sports streaming access, and a $10 million Series B in 2022 amid growing interactivity in live sports.[3][4]
TAPPP rides the wave of converging live sports streaming, legalized sports betting, and contextual commerce, capitalizing on post-2018 U.S. betting legalization and cord-cutting trends that demand interactive TV experiences.[2][3] Timing aligns with rising digital wallet adoption and 5G-enabled low-latency streaming, enabling "in-the-moment" transactions during high-engagement events like NFL games or rugby broadcasts.[1] Market forces like retail media growth (e.g., gift cards in 25,000+ stores) and partnerships with MLB/BetMGM position it to fragment traditional ad models, influencing the ecosystem by pioneering single-screen betting and boosting fan loyalty for broadcasters and leagues.[1][3]
TAPPP is primed to expand its MicroApp ecosystem amid surging global sports betting markets and interactive TV innovations, potentially integrating AI for hyper-personalized wagering and commerce. Trends like Web3 wallets, AR overlays on broadcasts, and international expansion (building on U.S. retail dominance) could amplify its role, evolving from betting enabler to full-spectrum live-event commerce platform—redefining how fans transact without disrupting the view.[1][2] This positions TAPPP as a key player in viewer-centric entertainment, tying back to its core strength in making customized commerce effortlessly simple.