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§ Private Profile · Santa Monica, CA, USA
Tapcart is a technology company.
Tapcart offers a mobile commerce software-as-a-service platform that empowers e-commerce brands to build fully native mobile applications for their Shopify stores. The platform provides a drag-and-drop app builder, enabling merchants to customize their app's design and functionality without coding. Key capabilities include unlimited push notifications for direct customer engagement, in-app analytics to optimize performance, and AI tools for personalization.
The company was co-founded in 2017 by Sina Mobasser and Eric Netsch. Their collective experience in the mobile app industry informed their understanding of the evolving landscape of online retail. They recognized a growing need for Shopify merchants to leverage dedicated mobile apps to enhance the customer shopping experience and foster brand loyalty, leading to the creation of their accessible app-building solution.
Leading direct-to-consumer (DTC) brands utilize Tapcart's platform across diverse sectors such as fashion, beauty, food and beverage, and health and wellness. The company's vision centers on providing brands with the tools to cultivate deeper customer relationships and drive increased sales through highly personalized and engaging mobile shopping experiences, positioning them for continued growth in the mobile-first economy.
Tapcart has raised $79.8M across 4 funding rounds.
Tapcart has raised $79.8M in total across 4 funding rounds.
Tapcart is a mobile commerce platform that enables Shopify stores to build, launch, and manage high-converting native mobile apps without custom development.[1][4][7] It serves direct-to-consumer (DTC) brands and retailers, solving the problem of poor mobile shopping experiences by providing AI-powered personalization, push notifications, automated workflows, and marketing tools that boost retention, loyalty, and sales—processing over 100 million orders and reaching 10 million monthly shoppers.[1][4] Key clients include Fashion Nova, Chubbies, Grove Collaborative, and CISE, with strong growth among small-to-medium businesses in fashion, food, beverages, sports apparel, and supplements; the company raised $50M in Series B funding in 2021 (total $65M+), hit $71M in May sales that year, and continues expanding its AI-driven marketing suite and developer tools.[3][4][7]
Founded in 2017 in Santa Monica, California, Tapcart emerged during the rise of ecommerce, translating Shopify's $95B platform into seamless mobile apps amid a shift to online shopping accelerated by the pandemic.[4][7] CEO Eric Netsch led the company, capitalizing on impeccable timing with stay-at-home orders that drove 50% shopping activity growth in 90 days; early traction came from clients like fast-fashion seller Fashion Nova and Chubbies.[4] The 2021 $50M Series B round, led by Left Lane Capital with Shopify, SignalFire, Greycroft, Act One Ventures, and Amplify LA, fueled expansion plans targeting $1B in annual sales and Fortune 1000 brands like JCPenney and Nordstrom.[4][7]
Tapcart stands out in mobile commerce through:
Tapcart rides the mobile-first commerce trend, where apps outperform web in retention and lifetime value amid ecommerce's growth to counter retail struggles—exemplified by pandemic-driven pivots and Shopify's dominance.[1][3][4] Timing aligns with rising consumer demand for seamless, personalized mobile experiences (e.g., non-crashing apps, easy loyalty), especially as brands face funding crunches and logistical hurdles; market forces like AI adoption and first-party data collection favor its tools.[2][4][5] It influences the ecosystem by empowering Shopify merchants (small-to-enterprise) to compete with big retailers, reducing barriers to mobile innovation, and partnering with sustainability-focused brands like Grove Collaborative to drive efficient, customer-centric growth.[3][7]
Tapcart is poised to dominate as AI-native mobile commerce suites become table stakes, expanding beyond Shopify to custom enterprise solutions and Fortune 1000 integrations while layering in advanced automation, machine learning, and real-time analytics.[1][4][5][8] Trends like headless commerce, zero-party data, and omnichannel personalization will propel it toward $1B+ GMV processing, with potential acquisitions or deeper Shopify embeds amplifying reach. Its trajectory from 2017 startup to 10M-user powerhouse underscores resilience—positioning it as the go-to for brands turning mobile into their "customer-first HQ," much like its high-level promise of autonomous, converting apps.[1][4]
Tapcart has raised $79.8M in total across 4 funding rounds.
Tapcart's investors include Left Lane Capital, 01 Advisors, Accel, Act One Ventures, Afore Capital, Alumni Ventures, Ankona Capital, Backend Capital, Basecamp Fund, Delta Emerald Ventures, Flucas Ventures, Gradient Ventures.
Tapcart has raised $79.8M across 4 funding rounds. Most recently, it raised $65.0M Series B in June 2021.