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§ Public · New York City, NY, USA
Taboola is a technology company.
Taboola provides an AI-powered discovery platform that connects users with personalized content, such as articles, videos, and products. This platform employs sophisticated algorithmic engines to recommend relevant material, presenting it to audiences at optimal moments. It serves to enhance engagement and extend reach for digital publishers and advertisers alike.
Adam Singolda founded Taboola in 2007, driven by the insight that people needed an intuitive way to discover content tailored to their interests. A skilled engineer, Singolda developed the initial software to combat information overload, inspired by the challenge of finding engaging media. This vision laid the groundwork for Taboola’s recommendation system.
The platform supports advertisers in promoting brands and assists digital publishers, mobile carriers, and other online properties in audience engagement and monetization. Taboola's long-term vision focuses on continuously developing technologies that enable individuals to effortlessly find compelling new information, thus fostering a personalized and enriching online discovery experience.
Taboola has raised $155.5M across 5 funding rounds.
Taboola has raised $155.5M in total across 5 funding rounds.
Taboola is a public technology company that builds a large-scale content discovery and native advertising platform powered by AI and publisher data, used by publishers, advertisers and OEMs to recommend articles, videos and commerce offers to users across the open web[3][2].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick reminder tying back to the opening: Taboola’s proposition is to use AI plus publisher-scale data to surface what’s “interesting and new,” turning discovery units into a scalable advertising and monetization channel for the open web[1][2].
Taboola has raised $155.5M across 5 funding rounds. Most recently, it raised $120.0M Series E in February 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2015 | $120M Series E | Fidelity Management & Research Company | Innovation Endeavors, Insight Partners, IVP, Yext, Andy Sheehan, Brian Distelburger, Carlo DE Benedetti, Advance Publications, Comcast Ventures, Groupe Arnault, MR. Carlo DE Benedetti, Yahoo Japan | Announced |
| Feb 1, 2013 | $15M Series D | Pitango Venture Capital | Innovation Endeavors, Insight Partners, IVP, Sequoia Capital Israel, Webtalk LTD, Yext, Andy Sheehan, Brian Distelburger, Dani Avitz, Evergreen Venture Partners, Marker, WGI Group | Announced |
| Jun 1, 2012 | $10M Series C | Rick Scanlon | Innovation Endeavors, Insight Partners, IVP, Yext, Andy Sheehan, Brian Distelburger, Evergreen Venture Partners, Michael Walrath | Announced |
| Aug 1, 2011 | $9M Series B | Crescent Point | Innovation Endeavors, Insight Partners, IVP, Yext, Andy Sheehan, Brian Distelburger, Evergreen VC | Announced |
| Nov 14, 2007 | $1.5M Venture Round | Evergreen Venture Partners | — | Announced |
Taboola has raised $155.5M in total across 5 funding rounds.
Taboola's investors include Fidelity Management & Research Company, Innovation Endeavors, Insight Partners, IVP, Yext, Andy Sheehan, Brian Distelburger, Carlo De Benedetti, Advance Publications, Comcast Ventures, Groupe Arnault, Mr. Carlo De Benedetti.