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§ Private Profile · New York City, NY, USA
Suzy is a technology company.
Suzy offers an AI-powered market research platform providing real-time consumer insights. The platform enables enterprises to conduct iterative research with agency-quality rigor, substantially reducing time and cost over traditional methods. Continuous data access streamlines understanding market dynamics and consumer sentiment, empowering companies to make faster, informed decisions.
The company was founded in 2018 by Matt Britton. His insight arose from the gap between fast markets and slow, expensive traditional research. Britton aimed to address this directly, developing a dynamic solution for businesses to efficiently leverage immediate consumer feedback for strategy.
Suzy primarily serves brands and enterprises enhancing consumer understanding and accelerating decision-making. Its mission is to foster human understanding between consumers and businesses, enabling precise questioning and reduced assumptions. The long-term vision empowers companies to consistently adapt and innovate at culture's pace.
Suzy has raised $111.0M across 6 funding rounds.
Suzy has raised $111.0M in total across 6 funding rounds.
Suzy has raised $111.0M across 6 funding rounds. Most recently, it raised $50.0M Series D in July 2021.
Suzy has raised $111.0M in total across 6 funding rounds.
Suzy's investors include Eric Tencer, Randall Beard, Bertelsmann Digital Media Investments, Foundry Group, North Atlantic Capital, Rho Ventures, Triangle Peak Partners, BDMI - Bertelsmann Digital Media Investments, Aleph VC, Amasia, Battery Ventures, Catapult Capital.
Suzy is a leading AI-powered consumer insights platform that integrates quantitative (quant), qualitative (qual), and high-quality audiences into a single connected research cloud, enabling brands to conduct real-time market research and make data-driven decisions at the speed of culture.[1][2][3][6] It serves major enterprises across departments like marketing, R&D, and product development, solving the problem of slow, guesswork-based decisions by delivering iterative, fraud-proof insights in minutes rather than months, with tools for testing concepts, creatives, packaging, and more.[1][4][5][6] Suzy has demonstrated strong growth momentum, earning recognitions such as Forbes’ America’s Best Startup Employers (2021-2022), GRIT Top 50 Most Innovative Supplier, and G2 Leader status, while powering breakthrough products for the world's biggest brands.[2][4][5]
Suzy traces its roots to 2002, when founder Matt Britton, a lifelong entrepreneur, launched Mr. Youth, an agency specializing in branded events on college campuses to engage Millennials in the early digital era.[1] Britton later pivoted to CrowdTap amid social media competition, recognizing brands' need for rapid consumer feedback; this refocused the platform on speeding up market research from months to minutes.[1] In 2018, he split the business: CrowdTap stayed consumer-facing, while the B2B insights arm rebranded as Suzy, evolving from a quick quant tool into a full AI-enhanced research cloud.[1][2][3] This origin reflects Britton's vision of consumer centricity, born from two decades in advertising where data gaps led to poor decisions.[1]
Suzy rides the AI-driven market research wave, where tech and services converge to enable agile, data-backed decisions amid shifting consumer habits and cultural speeds.[5][6] Its timing aligns with post-pandemic demands for rapid iteration—overnight habit changes demand minutes-not-months insights—fueled by market forces like generative AI adoption and the need for personalized, predictive consumer understanding in retail, media, and ad tech.[3][5][6] By reshaping research from siloed quant/qual to unified clouds, Suzy influences the ecosystem as a GRIT Top 50 innovator, empowering brands to outpace competitors like SurveyMonkey or UserTesting while reducing reliance on guesswork.[2][3][5]
Suzy is poised to dominate as AI research platforms scale, with expansions in conversational surveys, behavioral AI, and global audiences amplifying its edge in predictive insights.[3][5][7] Trends like real-time personalization and automated focus groups will shape its path, potentially evolving influence through deeper integrations with CRM/ad tech stacks and more patents. As consumer centricity defines leading brands, Suzy's mission to replace guesswork with human understanding positions it for sustained growth, unlocking smarter decisions at culture's pace.[1][6]