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§ Private Profile · New York City, NY, USA
AI customer reputation & performance management for restaurant chains.
Superorder has raised $13.0M across 2 funding rounds.
Key people at Superorder.
Superorder was founded in 2021 by Raghav Poddar (Founder).
Superorder has raised $13.0M in total across 2 funding rounds.
Superorder enables restaurant chains to build customer loyalty, enhance operational efficiency, and maximize profitability. Superorder has a robust network of restaurant partners that include Marco's Pizza, KFC, Pizza Hut, Wow Bao, and Del Taco.
Key people at Superorder.
Superorder is an AI-driven platform specializing in customer reputation and performance management for restaurant chains. It builds AI-powered tools that help large and mid-sized restaurant chains enhance customer loyalty, improve operational efficiency, and maximize profitability by automating review management, feedback collection, and customer engagement at scale. The platform serves marketing and operations teams of multi-location restaurants, including franchise and corporate-owned models, enabling them to respond to customer feedback instantly, recover unhappy customers, and drive smarter business decisions through actionable insights. Superorder’s technology integrates with existing digital ordering systems and is trusted by major brands such as Marco’s Pizza, KFC, Pizza Hut, Wow Bao, and Del Taco, reflecting strong growth momentum and adoption across the restaurant industry[1][2][3][4].
Founded in 2019, Superorder emerged from the vision of founder Raghav Poddar and his team to address the challenges restaurant chains face in managing vast volumes of customer feedback and online reputation efficiently. The idea originated from recognizing the operational burden and missed opportunities in manually handling thousands of reviews and customer interactions across multiple platforms. Early traction came from partnerships with large restaurant groups, such as Tasty Restaurant Group, which operates over 400 locations of major brands and leveraged Superorder to automate and personalize responses to over 11,000 monthly reviews, recovering 21% of unhappy customers and significantly improving guest sentiment[4][6].
Superorder rides the wave of AI adoption and digital transformation in the restaurant industry, where customer experience and online reputation increasingly dictate competitive advantage. The timing is critical as restaurants face growing volumes of online reviews and digital orders, requiring scalable, automated solutions to maintain brand trust and operational efficiency. Market forces such as the rise of delivery platforms, increased customer expectations for responsiveness, and the proliferation of review sites create strong demand for AI-powered reputation and performance management tools. Superorder influences the broader ecosystem by setting new standards for automated customer engagement and operational analytics, helping restaurant chains adapt to the digital age and compete effectively in a fast-evolving market[1][2][3].
Looking ahead, Superorder is well-positioned to expand its AI capabilities and deepen integrations with restaurant operations, potentially incorporating more generative AI tools and predictive analytics to further enhance profitability and customer loyalty. Trends such as increased personalization, real-time operational intelligence, and omnichannel customer engagement will shape its evolution. As the restaurant industry continues to digitize, Superorder’s influence is likely to grow, helping chains not only manage reputation but also proactively drive business outcomes through AI-driven insights and automation. This trajectory ties back to its core mission of empowering restaurants to succeed in the digital age by transforming guest feedback into actionable growth levers[1][9].
Superorder has raised $13.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in September 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2023 | $10M Series A | Foundation Capital | 10100, AAF Management Ltd., Amazon Alexa Fund, Atomic, Davidovs VC, Felicis Ventures, Gaingels, Gold House Ventures, Innovation Endeavors, Kleiner Perkins, Picus Capital, Race Capital, Torch Capital, Y Combinator, Arash Ferdowsi, Drew Houston, Gokul Rajaram, Immad Akhund, Mandeep Singh, MAX Mullen, Mike Krieger, Oliver Cameron, Rashaun Williams, Daniel KAN, James Beshara, Jonathan Swanson, Kyle Vogt, Michael Seibel, I2BF Global Ventures | Announced |
| Aug 1, 2021 | $3M Seed | — | 10100, Felicis Ventures, Meritech Capital Partners, Picus Capital, Race Capital, Sherpalo Ventures, The Valley Fund, Y Combinator, Gokul Rajaram, Immad Akhund, Marc Benioff, MAX Mullen, Mike Krieger, Oliver Cameron, Jonathan Swanson, Michael Seibel, RAM Shriram, Floodgate, Slow Ventures, SV Angel, Testmunk | Announced |
Superorder was founded in 2021 by Raghav Poddar (Founder).
Superorder has raised $13.0M in total across 2 funding rounds.
Superorder's investors include Foundation Capital, 10100, AAF Management Ltd., Amazon Alexa Fund, Atomic, Davidovs VC, Felicis Ventures, Gaingels, Gold House Ventures, Innovation Endeavors, Kleiner Perkins, Picus Capital.
