SUPER73 has raised $29.0M in total across 2 funding rounds.
SUPER73's investors include Volition Capital, Climate Capital, Gideon Yu, Greylock, Human Augmentation Syndicate, Moxxie Ventures, NEO, Next Play Ventures, NFX, QueensBridge Venture Partners, Slow Ventures, Sound Ventures.
SUPER73 is an American lifestyle adventure brand based in Orange County, California, specializing in motorcycle-styled electric bicycles (e-bikes) that blend moto heritage with youth culture.[1][2][5] It builds premium e-bikes like the MZFT series, featuring powerful 500W motors, up to 20 mph speeds, modular batteries for 40-mile range, and durable frames for urban and off-road adventures, targeting adventure-seeking riders, celebrities, athletes, and a global "Super Squad" community.[3][5][6] SUPER73 solves the problem of uninspiring urban mobility by offering stylish, throttle-first Class 2 e-bikes that evoke freedom and fun, with growth fueled by viral crowdfunding, $20M+ funding, international expansion, and high-profile endorsements.[1][5]
The company has shown strong momentum since 2016, evolving from a Kickstarter success to a tastemaker in electric vehicles, with product launches like the affordable Z1 model ($1,000) in 2018 and the innovative R Series in 2020, alongside celebrity custom builds for figures like Will Smith and Post Malone.[1][4][5]
SUPER73 was founded in 2016 in Irvine, California, by Michael Cannavo, Aaron P. Wong, John Kim, Alix Armour, and Legrand Crewse, who sought to create the "ultimate adventure vehicle" merging motorcycle aesthetics with bicycle functionality.[1][5] The idea emerged from a group of friends spotting a market gap for stylish, speedy e-bikes; they launched a Kickstarter campaign aiming for $25K and 25 bikes but raised $441K with over 500 orders, thanks to Kim's nostalgic designs (e.g., built-in bottle opener) and Cannavo's viral video.[1][5]
Early traction exploded organically without investors or marketing budgets, as the "Super Squad" community spread via weekly group rides, social media, and celebrity buzz—Will Smith's 2018 Instagram video went viral, while custom bikes for Post Malone, Madonna, and others amplified fame.[1][4][5] Pivotal moments included 2018's $8.75M funding, Europe launch, and Z1 model for broader accessibility; 2020 brought $20M Series B from Volition Capital and the full-suspension R Series.[1]
SUPER73 rides the e-bike boom, fueled by urbanization, sustainability demands, and post-pandemic demand for fun, eco-friendly mobility over cars.[1][2] Timing aligns with EV market growth—projected to explode as cities push micromobility—and SUPER73 pioneered the "electric motorbike" category, inspiring competitors while defining stylish two-wheel transport.[1][5]
Market forces like rising fuel costs, bike lane expansions, and youth rejection of traditional vehicles favor its throttle-powered, adventure-ready bikes.[4] It influences the ecosystem by normalizing e-bikes as lifestyle statements, boosting community rides worldwide, and partnering with distributors for global reach, while celebrity endorsements accelerate mainstream adoption.[1][4][5]
SUPER73's trajectory points to deeper innovation in accessible, high-performance e-bikes, like expanding the MZFT line with community input for longer ranges and smarter tech amid EV advancements.[3] Trends like AI-integrated rides, subscription batteries, and urban air quality regs will propel growth, potentially targeting moto-e-scooters or youth fleets. Its influence may evolve from niche tastemaker to EV lifestyle leader, scaling via more funding and global hubs—cementing the fusion of heritage style and electric adventure that sparked its Kickstarter wildfire.[1][3][5]
SUPER73 has raised $29.0M across 2 funding rounds. Most recently, it raised $20.0M Series B in February 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2021 | $20.0M Series B | Volition Capital | |
| Nov 1, 2018 | $9.0M Venture Round | Climate Capital, Gideon Yu, Greylock, Human Augmentation Syndicate, Moxxie Ventures, NEO, Next Play Ventures, NFX, QueensBridge Venture Partners, Slow Ventures, Sound Ventures, Anthony Saleh, Arianna Huffington, Bill Gates, Clark Landry, Evan Williams, Hadi Partovi, Nicolas Berggruen, Richard Branson, Sam Altman, Scott Heiferman |
